Stay Updated On Marketing & Business News Around The World
Tips From The Experts Who Manage Them Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party. At first you have to welcome everyone, take their jackets, and offer them food or a…
Which Is Right for You? A key decision when creating an online community is whether it’ll be free for members to join or if they’ll have to pay to access it. And, the model you choose can have a significant impact on how you end up running your community. This…
Trends To Understand & Adopting Brands build online communities around their target audiences. As consumer preferences change and technological advances offer more and more opportunities, community management strategies change alongside them. In this piece, I’ll go over community management trends to be aware of in 2024 and how you can…
Consider Invest In These Online Communities When I started thinking about the different types of online communities that exist, I felt like the possibilities were endless. After all, new communities pop up every day. Some are free, some are paid. Some are public, some are exclusive. However, based on…
Brand You Should Invest In If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why brands…
How to Optimize Your Blog for SEO Without Losing Reader Interest I’ve written hundreds of blogs as a content marketer, but I’m still susceptible to the amateur mistake of thinking about writing for SEO only after a blog is already written. However, I’ve found that it’s a lot easier to…
Start With Small Steps Uniontown, Washington, (population 300) has a strong base of arts, artisan and craft entrepreneurship. When I toured Uniontown, a woman spoke up who wants to start a quilt retreat, a place for people to come and quilt together. More than a local quilting bee, she’s…
Why Instagram According to a recent study published on Hootsuite, Instagram is literally the seventh most visited website on the Internet. Roughly 2.9 billion people visit it every single month. All told, it’s the fourth most popular social media platform, and the coveted 18-year-old to 34-year-old demographic makes up an…
Improve The Quality Of Your Posts There are 4.2 billion active social media users worldwide. That means if you’re looking to grow your audience, social media is the place to be. Creating engaging, high-quality posts is essential if you want to grow your social following. But, without the right…
Create A Social Media Funnel That Converts Many brands incorporate social media into their marketing strategies to generate traffic and leads that keep their business moving. You are less likely to encounter an online business that doesn’t use social media as a marketing medium than one that does. However, results…
