Marketing & Business News

Personality-Driven Content Strategies to Create AI-Proof Content If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach to personality content. Informational content used to be the go-to method for building brand awareness and driving growth. And it was a pretty simple process:…

How Screenwriting Techniques Help Marketers Define Their Customers’ Problems Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. For the past ten years, I’ve been using Hollywood screenwriting techniques to help companies create powerful marketing stories. I’ve seen…

15 Proven Social Media Marketing Strategies for Real Estate Success Buying or selling a home is an important financial (and emotional) decision, and your clients want an agent they trust to protect their interests and help them navigate the complexities of the process. That’s where real estate social media marketing…

160 of the Most Effective Email Subject Lines Ever I’d venture to guess you get tons of emails in your inbox every day. From coupons to daily deal sites to family invites, it’s a lot to sift through—and you’ll likely only click if an email has one of the best…

Understanding D2C Marketing – 11 Proven Tips with Examples When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing…

The 10 Best Event Registration Software Tools and What Makes Them Great I won’t pretend I’m an event marketer. But my mom has been a director of special events for over 20 years (shoutout to her), so I completely understand the importance of good event registration tools. I’ve heard her…

Instagram Shopping: How to Get Approved, Add Product Tags, and Drive Sales The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the next, we’re exploring how to get approved for Instagram Shopping. At least,…

Shifting Focus from Visual to Emotional Branding – A Personal Journey There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not. Here’s a guide to help…

Web Strategists Predict Google’s Future – AI, Overviews, & Search Traffic Changes More than 300 marketing pros told us whether their worst fears or wildest dreams have come to fruition since the launch of Google’s AI Overviews (formerly SGE) in May 2024. The much-hyped and much-criticized event, which Google immediately…

How AI Analytics Tools Can Make You a Better Marketer – 5 Proven Ways Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I never wanted a business that only looked good from the outside. Creating only to…