13 YouTube Description Templates That Boosted Our Videos To Viral Status
13 YouTube Description Templates That Helped Our Videos Go Viral With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. As both a YouTuber and HubSpot‘s…
Master Email Marketing: Proven Strategies to Boost Engagement and Drive Sales
How to Create an Effective Email Marketing Strategy to Drive Engagement I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out…
Mastering Competitive Analysis: Strategies to Outshine Your Market Rivals
How to Conduct a Competitive Analysis to Gain Market Advantage Every time I work with a new brand, my first order of business is to conduct a competitive analysis. A competitive analysis report helps me understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth opportunities. In…
21 Brand Style Guide Examples I Love (for Visual Inspiration)
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. Developing a consistent brand starts with creating a brand style guide. These…
Master Content Mapping: A Step-by-Step Guide to Tailoring Content to Your Audience
How to Build a Content Map That Guides Your Audience Through the Buyer’s Journey When prospects first come to your business page, they probably won’t just click and buy your offering immediately. In fact, they may have different goals for visiting your page — some might want to learn about…
How AI Email Marketing Tools Can Boost Your Strategy and Save Time
Top AI Email Marketing Tools to Enhance Your Strategy and Drive Results Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you…
Boost Team Productivity with These Expert Tips for 2024
How to Boost Team Productivity in 2024: Expert Tips from Asana You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. After you‘ve answered those, you check your inbox and see you’ve been tagged in some slides for…
7 Community Management Tools
Tools The Expert Recommend & Use Having a hard time finding clear info on community management tools? I’m not even a little surprised. “Community management” covers a wide range of jobs, and they’re not going to have the same software needs. After all, if you’re running a B2B product support…
8 Challenges of Scaling Community Management
How Pros Solve Them You lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community members. But that’s the double-edged sword of scaling community management, isn’t it? The better you do, the bigger you get. And the bigger your…