How Search AI Will Revolutionize the Future of SEO
How Search AI Will Revolutionize SEO Let’s be honest: SEO is going to be disrupted by AI. Plain and simple. AI platforms and search features have changed how we find information. Gone (nearly) are the days of sifting through SERPs, clicking links galore, and scouring each page to get what…
The Best AI Search Engines To Try 2024
The Best AI Search Engines to Try in 2024 Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” Often, though,…
How to Use Google’s AI Overviews for Search
How to Effectively Use Google’s AI Overviews in Search I talked to the pros — including an SEO expert at HubSpot and the senior product director of AI Overviews at Google — to answer questions about Google’s AI search you didn’t even know you had. Like many, I’m skeptical of…
Crafting Content That AI Search Engines Will Cite
How to Write Content That Generative AI Search Engines Will Reference There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong). While the tools themselves are evolving every day, it seems…
Web Analytics 101 – The Beginner’s Guide
The Beginner’s Guide I Swear By One of my favorite things to do on my personal website is to dig into web analytics. I don’t consider myself a technical person, but over the years, I’ve learned to love what metrics like pageviews, new visitors, and traffic sources can tell me…
Top 20 Marketing Automation Tools You Need To Know
The 20 Best Marketing Automation Tools Available Today A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow. While marketing automation software can help companies increase efficiency by streamlining their workflows, there…
Why Short-Form Video is Transforming Lead Generation
Short-Form Video The Future Of Lead Generation Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy? When HubSpot started growing back in the early 2000s, the core strategy for primary lead generation…
8 Best AI Video Editing Tools for 2024
Top 8 AI Video Editing Tools to Streamline Your Workflow in 2024 I’ve been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos can be. Fortunately, many AI video editing tools…
20+ LinkedIn Profile Tips for Professionals
How to Create the Perfect LinkedIn Profile: 20+ Tips for Professionals Let me just say this — my LinkedIn profile has provided me with some excellent results. LinkedIn has helped me secure a job, get four-figure freelance gigs, connect with marketing pros, and appear on podcasts. This platform works for…