Holistic Marketing: Expert Tips to Apply It to Your Campaigns
How Holistic Marketing Works & How to Apply It to Your Campaigns When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d…
How to Make Engaging Videos – 6 Psychology-Backed Hacks
6 Psychology-Backed Hacks to Create Engaging Videos What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn’t offer real value or be truly engaging. Short videos? Those were for people with short attention spans. Then, I stumbled upon a four-minute…
Setting Your Influencer Budget – Lessons Learned from Working with Influencers
Everything I Learned About Setting an Influencer Budget & Collaborating Effectively As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer…
AI and Target Audiences – Insights and Tools to Try
What I Learned About Using AI to Identify Target Audiences & Tools to Try I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want to learn because I recently started working with a local pole fitness studio in my…
The Pros and Cons of Instagram Marketing – Expert Insights and Research
Understanding the Pros and Cons of Instagram Marketing – Expert Analysis I was in high school when I uploaded my first Instagram post, and now that I’m almost 30, I can say for sure I’ve changed a lot since then. The same can be said for the social media platform,…
Conducting B2B Market Research – Tips & Lessons Learned
Everything I’ve Learned About Conducting B2B Market Research the Right Way Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way…
How Brands Can Act Responsibly During a Crisis
Acting Responsibly – A Guide for Brands During a Crisis It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still really hard to care about send rates and conversion optimization.…
What Is a Risk Assessment? Complete Guide + Free Template
Risk Assessment – A Complete Guide with Free Template No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits. But it’s the unexpected curveballs you don’t see coming, like a sudden cybersecurity breach…
How to Humanize AI Content for Better Rankings, Engagement, & Shares in 2025
Humanizing AI Content – Strategies to Rank, Engage, & Get Shared in 2025 I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your…