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Understanding Brand Identity Elements – A Complete Guide Close your eyes and imagine the Starbucks siren logo in a bright HubSpot orange. At best, it’s jarring; at worst, it renders the logo unrecognizable. That’s because the Starbucks logo isn’t just about the distinctive siren graphic, or the particular shade…
California Pizza Kitchen: Embracing Change, TikTok Virality, & FOMO Marketing This week’s master has worked for Lou Malnati’s (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California Pizza Kitchen (back to pizza) — making her career sound like my dream delivery order after a rough Monday. Keep…
HubSpot Blog’s 2024 Video Marketing Report – Key Data and Trends More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. And…
Why Workplace Loneliness Isn’t Improving – Insights from New Data Workplace loneliness has been on the rise since the COVID-19 pandemic transformed the way a lot of businesses operate — with most shifting to hybrid or completely remote working. However, that all started almost five years ago (half a decade,…
How Simple Website Personalization Increased Conversions by 560% As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get when a simple change makes a big impact. And this particular example? It doesn’t get much simpler or more impactful. Sure, I’m…
13 Essential SEO Writing Tips to Make Your Blog Posts Rank on Google In business, reputation is everything. It can decide whether someone gives you their attention or, even more significantly, their sale. However, with more than 5 billion people worldwide using social media to produce a constant flow of…
I Tested the 5 Best Free Social Media Monitoring Tools – Here’s How They Stack Up I’ve written hundreds of blogs as a content marketer, but I’m still susceptible to the amateur mistake of thinking about writing for SEO only after a blog is already written. However, I’ve found that…
8 Examples of Inclusive Ecommerce Websites That Boost Growth Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts.…
AI Image Generation – 3 Missteps to Avoid & Best Practices to Follow For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux, Runway, and DALL-E are becoming a valuable part of marketing,…
Understanding Below-the-Line Marketing: Insights & Strategies I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those…
