Content Workflow: What Marketers Need to Know

Your Role Content creation isn’t always as simple as we’d like it to be. It’d be great if marketers could just snap their fingers to launch a successful email campaign, YouTube series, or blog. However, all content requires extensive planning, team effort, and a consistent content workflow to keep everything…

21 Brand Style Guide Examples for Visual Inspiration

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. Developing a consistent brand starts…

Data-Driven Decision Making (Research & Expert Tips)

Four Points To Help Your Journey   In today’s data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost…

The Ultimate Guide to PPC Marketing

Marketers, can we be honest with each other for a second? On a scale of 1 to 10, how much do you really understand the world of paid advertising? Are you confident you can launch and maintain a successful PPC strategy? Marketers, can we be honest with each other for…

How to Create an HTML Form That Sends You an Email

Have you ever set up a form on your site, only to lose track of the information? Creating an HTML email form is an effective way to resolve this issue. Have you ever set up a form on your site, only to lose track of the information? Creating an HTML…

Is a Cover Letter Necessary in 2024?

Writing a cover letter can be daunting. Writing a cover letter can be daunting. I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments. While it…

The Most Effective Types of Content on Social Media in 2024 [New Data]

Sharing The Right Content   It’s 2024, and the highest-ROI marketing channel is still good ol’ social media. Our State of Marketing & Trends Report shows that 43% of marketers use it as a marketing channel. I wonder why that number isn’t even higher. These days, sharing content on social…

The Ultimate Guide to On-Page SEO in 2024

On-page SEO has the power to bring countless new visitors — and customers — right to your website. On-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also completely up to you: You get to establish what…

How to Do Keyword Research for SEO: A Beginner’s Guide

While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. While Google keeps us on our toes with all the algorithm updates they keep rollin’ out,…