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Running a website requires input and strategy from your whole business team (developers/engineers, marketers/UX, sales, etc.). Using Content Management Software (or CMS) helps you deliver a great product to your customers while granting easy code access for your developers/engineers. Running a website requires input and strategy from your whole business…
What comes to mind when you think of SEO? What comes to mind when you think of SEO? “Permalink” probably isn’t the first or second thing, maybe not even the 10th thing. The truth is, permalinks and SEO have a lot more in common than you may realize, and —…
If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to ensure your vision has enough stock to be profitable. If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to ensure…
What will your marketing team look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need? There are a lot of potential questions you can ask about the future of your business, but there is…
When I moved to Chicago two years ago, I knew very little about the city and my new neighborhood. As I got comfortable and established myself as a new Wrigleyville resident, I made a very important friend in Google. When I moved to Chicago two years ago, I knew very…
Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. They are organized, well-versed in fostering a brand voice, and often know their way around a blog post. Content managers build a company’s content strategy, create targeted and relevant content, and…
The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? The COVID-19 pandemic has sent…
The Magic Of Colors At HubSpot, customer experience comes first. Always. Whether our marketing team is selecting a time at which to send an email or our web team team is choosing the size and location of a button on our homepage, the question we always go back to…
It’s no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google’s search engine results page (SERP). To ensure your website has delightful UX for your visitors as well…
Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity. Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize…
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