AI Image Generation – 3 Missteps to Avoid & Best Practices to Follow

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways.

AI-generated imagery platforms like Flux, Runway, and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. But with all the options available, it’s sometimes difficult to understand where and how these tools actually bring value — and where they fall short.

In a recent Marketing Against the Grain episode, Kieran and I discuss common challenges teams face when using AI image tools, practical use cases for maximum performance, and best practices for integrating AI imagery into your workflow.

Three Key Challenges of AI-Generated Image Adoption

AI image generation holds massive potential — but its adoption isn’t without hurdles. In particular, three challenges preventing widespread use that Kieran and I often see are:

1. Hesitation due to privacy and security concerns.

Employees hesitate to engage with AI tools, often due to concerns around privacy, data security, and AI’s current limitations. Many also feel that AI might not yet be “good enough” for their needs.

Addressing these concerns starts with clear communication about AI’s strengths and limitations. When teams understand where AI can add value — and where it can’t — they’re more likely to engage with it in a realistic way.

2. Misaligned expectations.

Users often expect AI to “do it all,” leading to frustration when it falls short, especially for tasks requiring precision. As Kieran pointed out, employees sometimes treat AI as a “magic box,” which can set them up for disappointment.

By managing expectations and educating teams on how AI works best, marketers can shift focus toward the achievable, practical uses that make an impact.

3. A need for guardrails.

With such broad potential, many people struggle to find the right applications for AI. As Kieran highlighted during the show, a defined, structured approach — like having clear AI prompts or targeted use cases — helps ease adoption by giving employees a clearer sense of purpose.

Similarly, using guided prompts or simplified interfaces for specific tasks can make it easier for teams to explore AI without feeling overwhelmed.

Three AI-Generated Image Use Cases in Marketing

Despite these challenges, AI image tools can have a strong impact when applied to targeted use cases. In our experience, AI-generated imagery tools can be used to:

1. Boost ad performance.

In my opinion, one of the most effective applications of AI-generated imagery is creating tailored ad variations. Custom images that closely align with specific ad copy help marketers deliver a more personalized experience across different platforms.

In our tests at HubSpot, we’ve seen that this approach significantly boosts conversions, making it an invaluable tool for efficiently scaling our ad campaigns.

2. Increase email engagement.

AI can also increase engagement in email marketing by generating unique images tailored to each message.

Combined with AI-generated text, these visuals create a curated and relevant experience for readers, adding a layer of personalization that keeps content fresh and increases the chance of connecting with audiences in a deeper, more memorable way.

This approach works particularly well when you need to create distinct visuals for different segments or campaigns at scale.

3. Save time on editing.

AI is equally valuable for image editing, helping marketers quickly adjust visuals to fit different audience needs.

For example, a technology company might use AI to modify product screenshots by adding a client’s logo or emphasizing specific features.

This tactic allows brands to deliver a more personalized visual experience without the time and effort required for manual edits, making it a powerful option for scalable, audience-specific content.

Best Practices for AI Image Implementation

Maximizing the value of AI-generated images means knowing where and how to use them. These pointers will keep your approach practical and results-focused.

Define clear use cases. Since AI can be overwhelming, define specific applications (like customer support or ad variations) where it’s most likely to succeed, rather than trying to apply it universally.

Focus on volume over perfection. AI excels at creating multiple variations rather than single “perfect” images. If you need one flawless image, stick with traditional methods.

Educate teams on AI’s strengths and limits. To improve adoption, set clear expectations and provide guidance on where AI is most beneficial, which can help address resistance due to privacy and reliability concerns.

Keep it authentic. Avoid using AI-generated images to represent real people or customers, as this could damage trust. Save AI imagery for conceptual or product-focused visuals.

To learn more about how marketing leaders can integrate AI-generated imagery into their teams and workflows, check out the full episode of Marketing Against the Grain.

This blog series is in partnership with Marketing Against the Grain, the video podcast. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

The post 3 Common AI Image Generation Mistakes and How to Avoid Them appeared first on Marketing & Business News.

Humanizing AI Content – Strategies to Rank, Engage, & Get Shared in 2025

I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your real friends weren’t online.

But honestly, even as a preteen, I could see that it needed a lesson in humanizing AI content.

While SmarterChild could ask how I was and tell jokes, the exchanges felt, well, robotic. It couldn’t learn or remember information over time, and it had trouble navigating human quirks like slang and shorthand. It also seemed to always throw out the same canned phrases, like it was the star in an ‘80s sitcom.

Thankfully, much of this has improved today, but the challenges (and importance) of capturing human candor and understanding remain — especially for marketers.

Let’s unpack how to maintain your human touch while still reaping the benefits of AI content as a marketer.

Table of Contents

• • The Rise of AI Content
  • So, should you use AI content?
  • Why does AI content need humanization?
  • How to Humanize AI Content
  • Free AI Content Humanization Tools

The Rise of AI Content

According to Pew Research, 55% of Americans use AI at least once a day.

It’s running our wearable fitness trackers and curating our Daily Mixes on Spotify. It’s giving us product recommendations on Amazon and sending those pesky emails we never read to the spam folder. And the impact doesn’t stop there.

HubSpot’s State of AI found that 62% of business leaders say their company invests in AI and automation tools for employees.

In fact, the number of marketers who use AI in their roles has jumped from 21% to 74% year over year, with more than 74% believing most people will use AI in the workplace by 2030.

But why exactly?

Source

Simply put, AI can help people in various industries automate or expedite repetitive tasks (e.g., email automation), increase efficiency, lower costs, improve analysis, and be more productive overall — especially marketers.

So, should you use AI content?

The short answer is yes — but I say this with many asterisks. Let me explain.

As a writer and marketer, I pride myself on being able to spin up copy that converts, emails that engage, and blog articles that get readers nodding their heads. But that doesn’t mean it comes quickly or easily.

Keeping up with a full marketing calendar is hard. Every piece of content has a workflow that includes planning, research, writing, editing, staging, promotion, and analyzing.

AI content can help expedite this process, with 83% of marketers saying AI helps them create significantly more content than they could without.

Image Source

What kind of content are marketers generating? Check out The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips].

A good friend, former HubSpotter, and Head of Content at Ashby, Anum Hussain, agrees, saying, “I‘m not sure I’ll ever see AI go from 0 to 100 on a content initiative, but for all of us who face empty page syndrome, getting from 0 to 50 is a huge productivity unlock.”

But that doesn’t mean you can just mindlessly copy-paste whatever ChatGPT, Claude, or even HubSpot’s Breeze gives you. It needs to be edited and “humanized.”

Why does AI content need humanization?

Our research shows that 86% of marketers using AI take time to edit the content it produces. (And I can’t tell you how much of a sigh of relief it was to read this.)

Despite the operational positives we discussed, AI is plagued by concerns about plagiarism, bias, data security, and the potential for government regulation. In other words, raw AI content can be very problematic as it is derivative by nature.

You see, AI content generators are built on existing content commonly gathered from the Internet. This is how they “learn.” Every time you enter a prompt or query into a tool, AI simply reaches into this knowledge bank and picks out what it thinks is most relevant to what you want.

That means it just compiles things already out there. There’s no guarantee that your results will be different from what the tool produces for another user or even from what’s already published online.

It also certainly won’t be written with your brand’s voice or differentiators in mind, or offer the expertise, experience, authoritativeness, or trustworthiness (EEAT) Google SERP demands of the pages it ranks.

Smart editing or taking the time to humanize your content can put all these concerns to rest. So, how do you do it?

How to Humanize AI Content

Whether you’re a social media manager writing captions or a content manager writing articles and website copy, learning how to humanize AI content is critical to future-proofing your content strategy. Here are seven tips on how to do it well.

To help illustrate them, I asked ChatGPT to write me a blog article about how to write a great social media post.

1. Add personal stories and insights.

AI knows many things, but you know what it doesn’t? Your personal thoughts, insights, and experiences.

When you ask it to create content for you, it may respond in a casual tone, but it’s likely just stating facts — like a textbook or instruction manual.

That said, personal stories, references, or lessons can not only engage your audience with something relatable, but they add depth and originality to your content. It’s all about thought leadership.

Melanie Deziel, Content Consultant and Co-Founder & Chief Learning Officer of Creator Kitchen likes to share both personal wins and losses when editing AI content.

She shared with me, “We can take the raw materials we get from a tool like ChatGPT and infuse not just valuable lessons we’ve learned but also relatable mistakes we made along the way. We can add context to our revelations, realizations, failures, and pivots by sharing the emotions that surround those experiences.”

Let’s look at our example. In my sample article, ChatGPT gave me the following for an intro:

Pretty generic, right?

I’d humanize this AI content by bringing in a relatable anecdote about doom scrolling when I can’t sleep or talking about a successful social media strategy I’ve worked on to establish credibility. I could also add a section on the current state of social media with my own predictions and opinions.

ChatGPT laid a foundation, but all of these personal touches would give it flair. Something they can’t get anywhere else.

Pro tip: Have fun with it!

Deziel continued, “While ChatGPT’s LLM may have a good handle on the prescriptive rules of grammar and syntax, we have to know when and how to break those rules for maximum impact.

“We can include puns, sarcasm. We can make plays on words and include humorous asides (or… asides that we think are humorous, anyway.) We need to  intentionally manipulate sentence length with melodic mastery and break the monotony with unexpected word choices.”

“We have to get loosey-goosey with our punctuation choices, inserting ellipses to force a breath and peppering our pages with em-dashes to mirror the stop-and-start nature of our chaotic thought patterns… and we say things like ‘loosey-goosey.’

In short, we have to do what hasn’t been done. And an LLM, by design, cannot. ”

2. Incorporate original, visual examples.

Like personal insights, examples give AI content more substance. But they can also make the information shared easier for your audience to understand, especially if it’s educational.

Returning to our sample, ChatGPT listed this as one of its steps for creating a great social media post:

“Use visuals to boost engagement” is pretty self-explanatory, sure, but showing real-life examples where this was done well would really drive the point home. Plus, it would help break up text, making your piece easier to skim and also giving readers something more fun to engage with.

To humanize this section, I’d embed actual social media posts from brands my audience admires and explain why they were successful. This is something I do frequently in my articles:

I’d also be careful not to repeat examples included in competing content and be mindful of diversity and inclusion as I made my selection.

The idea here is to avoid the obvious and show my audience something fresh to inspire their own social posts.

Pro tip: Pull examples from your own body of work whenever you can.

Consider your brand’s case studies, testimonials, or portfolio and what can support the content. These examples are unlikely to appear in similar content by your competitors, and, once again, they help showcase your personal expertise on the subject matter.

3. Edit into the first person.

Third-person writing is a tell-tale sign that you used AI.

This style can read as formal, boring, and impersonal, hurting you with Google’s EEAT regulations. To avoid all this, try rewriting your AI content into the first-person perspective — meaning using pronouns like I, me, and we.

My teammate and managing editor of the HubSpot Website Blog, Jamie Juviler, actually turns back to AI to help him do this.

He explains, “Sometimes AI helps me make my writing sound more human. For example, if I have a paragraph written in the third person, I’ll ask ChatGPT to convert it to the first person with minimal changes to the copy itself.”

This saves Juviler a great deal of time, especially since he can use the same tool that generated the content in the first place — no need to hop around other documents or tabs.

Pro tip: Put your title in the first person as well.

Juviler continues, “I also do the same with post titles and email subject lines — run them through ChatGPT and prompt it to make the wording more unique to my voice. Doing this makes readers more likely to engage with the content if the headline is from my perspective, versus a generic title.”

In the case of my social media article, ChatGPT turned “How to Write a Great Social Media Post: Engage, Inspire, and Convert” into:

• “How I Write Engaging Social Media Posts That Inspire and Convert”
• “My Guide to Crafting Social Media Posts That Engage, Inspire, and Convert”
• “How I Create Social Media Posts That Stand Out, Engage, and Drive Results”

This is also a great hack for brainstorming titles for your editorial calendar. Learn how to create yours.

4. Shift to an active voice.

Along with third-person, AI content generators tend to lean on passive voice. And like my old friend SmarterChild, it sounds extremely robotic.

For example, in my article, ChatGPT passively wrote: “If you’re celebrating a milestone, express excitement. If you’re discussing a tough topic, show empathy.”

This could be more dynamic and engaging if shifted to active voice becoming: “Express excitement when you celebrate a milestone and show empathy when you discuss tough topics.” Review your AI content for these opportunities.

5. Fact check everything.

As we discussed earlier, AI tools pull information from all over the place. Who knows if what it tells you will be credible or up-to-date? In fact, they recognize this.

Why do you think most tools even come with a disclaimer like this one from ChatGPT? “ChatGPT can make mistakes. Check important info.”

Heed their warning, people. Fact-check everything AI writes for you.

That means both quantitative (dates, statistics, etc.) and qualitative facts. Also, be mindful of how old the information is. While a statistic may be true and from a reputable source, it’s likely no longer relevant if it’s from a decade ago.

A quick hunt in a search engine should be all you need to confirm or deny information AI gives you, but you can also try tools like Google’s Fact Check Tools or Longshot to speed up the process.

Pro tip: If you have original data or research, incorporate it. This is another example of information no other competitor or AI will have.

6. Get more specific with your prompts.

Ok, so. So far, all of the advice I’ve shared is reactive. They are things you can do after AI’s generated your content, but there are proactive actions you can do as well.

I can pretty much summarize them all by saying, “Get more specific with your prompts.” But that’s not helpful, so let’s unpack things a bit.

I often compare using AI to working with a freelancer. Whenever you hire a freelance writer, you give them a creative brief of what you’re looking for, right? You don’t expect them to deliver the desired results if they don’t know what you want. The same should go for AI.

Improving your AI writing prompts — telling the tool exactly what you want to see — improves the chances that the results will match your needs and brand voice.

In our conversation, Anum Hussain drove this home, saying, “Ultimately, training AI tools can be similar to new hire onboarding. Providing examples, editing work, and asking for specific edits/changes helps train the tool to work more and more in your style over time.”

“At the end of the day, it’s a tool, and we are the humans to guide it.”

Here are five key things you can do.

Give AI a persona to adopt.

If you want AI to write in the first person as an expert, you must tell them who they are. In your prompt, include who the author is, what they do, and perhaps even a bit of their experience.

It’s also smart to include details about your brand or business, such as:

• Your product/offering
• What makes it different (specific features, capabilities, etc.)
• Company Mission
• Company Values

This information will help your AI tool better understand the perspective it should adopt when writing.

Describe your audience.

Next, you also need to tell your tool who the audience is. Who are you trying to reach with this content? You can share a full buyer persona with your AI tool if you’d like, but at a minimum, you want to include:

• Age
• Location
• Company, job title, industry (if B2B)
• Goals
• Personal challenges
• Pain points you solve

Describe your brand voice.

How should the content AI creates sound? Should it be friendly? Authoritative? Funny? Detail it in your prompt so the tool can act accordingly.

Read: How to Create a Content Style Guide [+ Free Guide & Examples]

Include examples.

Better than just telling AI what you like, show them. Do you have a certain piece of content that you really admire or would like to emulate? Perhaps there’s a piece that performed well that you’d like to recreate the magic of.

Share them in your prompt. Include links or upload files as inspiration with your prompt. Hussain is a fan of this feature available on ChatGPT Plus.

She shares, “Relying on an AI tool to know your voice without any intelligence to go off of but the web will likely result in a tone that isn‘t a fit for you or your brand. When starting a new prompt, I upload documents of past work I’ve written.”

“That way, it can model the format, structure, and tone I want. There’s still editorial work to do, but it helps get us much closer to what we’re looking for.”

Share terms and phrases to exclude.

It makes sense to tell your tool what you want, but explaining what you don’t want helps make the parameters even clearer. If there are particular phrases or topics you’d like to avoid (i.e., the name of a competitor), state that in your prompt.

No information is too much when it comes to your AI prompt. While it may take you longer to prepare these details before going into production, you’ll be much more likely to save time editing because of it.

Pro tip: If you’re a HubSpot user, using Breeze can eliminate much of the work involved in prompting.

While Breeze’s inherent purpose isn’t to create “human-like” content, we built it with a particular marketing and sales context in mind that makes it better at doing so.

Source

Our team focused on prompt engineering, so the tool knows how to provide more details from your portal about the customer, company, or use case at hand when generating content, even if you don’t specify it in your prompt.

This goes for blog articles, emails, social posts, website copy, and even SMS text messages.

7. Use an AI humanizing tool.

Ok, I know. This is a lot of manual effort. If you don’t have the resources, there are some AI tools dedicated to humanizing content to execute these tasks for you.

In the next section, I’ll share four of the best.

Free AI Content Humanization Tools

Note: These AI tools are not for generating new content but specifically for making the content better.

If you’re looking for tools to create content from scratch, check out our article, AI Content Generators: I Tested 5 of the Best; Here’s What I Found.

1. Ahrefs

According to Ahrefs, its AI text humanizer is built on a language model that learns communication patterns, grammar, and vocabulary from text data fed into it.

It then uses that insight to generate human-like text based on what you enter, producing one, three, or five variants at a time. I tried it out with my article from ChatGPT, and here’s what I found.

The good:

• The edits weren’t dramatic, which makes sense since the original article was pretty casual in tone, but the changes it did make were impactful. For example, it changed “Start by understanding who your followers are and what they care about.“ to “Begin by identifying who your followers are and what matters to them.” It’s a small but clarifying edit.

The bad:

• I could only enter about half of the content, meaning there is an undisclosed word or character limit.
• Formatting is removed when you enter text, so you’ll have to reformat it before use.
• The tool detects AI-generated content. It gave me a note at the top of my results that read: “80% of your text is likely AI-generated.” This seems unnecessary because why would you mean “humanizing” your content if AI didn’t write it?

Overall, it is a helpful, easy-to-use free tool, but the user experience could be better. With the undisclosed word limit, it’s also most useful for shorter content needs like website copy, social media posts, or specific passages.

2. Writesonic

Writesonic’s free AI text humanizer works similarly to Ahref’s in that you simply copy and paste your text and hit a button to get results—but with some nice little extras.

The good:

• After entering my text, I could choose from 14 different tones of voice (i.e., engaging, persuasive, friendly, etc.). This option makes the tool that much more useful for a variety of content marketing purposes. Not every tone is right for every campaign or medium and being able to specify what you need definitely makes you feel more confident in the results it will deliver.
• I could also choose from 24 languages, including English, Spanish, Japanese, Swedish, Turkish, and Hindi.
• There is a 200-word limit, and it showed me how many I was over or under. The tool wouldn’t run unless I was under this limit. The transparency of the word count was great to see and doesn’t leave you wondering if you did something wrong like Ahrefs.

The bad:

• I tried two different tones: simplified and luxury. At first, I was fairly impressed. The simplified version definitely removed some more formal language and replaced it with more universal alternatives (e.g., replacing “audience” with “followers”). However, when I switched to “Luxury,” the results were pretty much unchanged.

• Writesonic maintained more formatting than Ahrefs when entered, but it was all removed after editing. This makes it difficult to skim and evaluate the results.
• There were some grammatical issues (i.e., missing commas) in the results.

Regarding UX, Writesonic’s AI text humanizer is a step up from Ahrefs. I appreciate their transparency about the word limit, and the results are decent, but the customization options seem to be more for show at the moment.

I also got hit with a form after my third test generation. You need to sign up to keep using the tool for free.

3. Surfer

Next up, I tried Surfer’s free AI content humanizer, which is currently in beta.

The good:

• Out of the options I tried, Surfer has the highest word limit at 500 — but this appears to be a lifetime limit. Like Writesonic, Surfer is transparent about the limit, so I wasn’t left guessing.
• It maintains and preserves text formatting throughout the humanization process — Huge win! This includes header and paragraph tags.

The bad:

• There are some grammatical issues (i.e., missing commas and inconsistent capitalization) in the results.
• No customization options for tone, language, etc.
• Like Ahrefs, the edits were minimal, with the tool noting that the copy already read as a human wrote it. This is understandable, but if I’m coming to this tool, clearly, I’d like to see it improved further. I’d like to have to seen the tool do more.

4. Scribbr

While not designed as a “humanizer” like the other tools, Scibbr’s free paraphraser tool can used for these purposes in a crunch.

The good:

• I could copy and paste text or upload a document to be paraphrased.
• I could paraphrase in 26 different languages.
• The tool has two modes I could choose from: standard and fluency.
• Toggling the “synonyms” options allows you to control how much of the specific language you’d like to change.
• Preserves most formatting throughout the process.
• Allows you to choose specific words to “rephrase” in the results. When you click on the highlighted word, you can then select the alternative you like best.
• Edits are substantial.

The bad:

• This has the lowest word limit out of those I tested, with a limit of just 125 words.
• With this tool’s significant edits, there is a higher risk of losing focus keywords when using this for content marketing.

Master the Balance Between AI and Humanity

As we enter a future where AI becomes an even greater force in content creation and marketing, the key to success is balance.

AI offers incredible speed, efficiency, and scalability, but it’s the human touch — our personal voices, wins, losses, and experiences — that makes content great. It’s what breathes life, personality, and authenticity into your message and builds trust with an audience.

It’s the X factor that makes them want to follow you on social media, buy from you, and recommend your brand.

By blending personal insights, unique examples, careful editing, and more thoughtful prompting, we can create content that resonates deeply with our audiences while leveraging the best that technology has to offer.

The post How to Humanize AI Content for Better Rankings, Engagement, & Shares in 2025 appeared first on Marketing & Business News.

Maximize Your Marketing Strategy with These 23 ChatGPT Prompts

ChatGPT is generating a lot of buzz in the marketing industry, and if you‘re a marketer, you’re probably wondering how to use the technology to its full potential.

Fortunately, I’ve compiled a list of 23 ChatGPT prompts for marketing strategies. If you‘re unfamiliar with ChatGPT, here’s what you need to know.

What is ChatGPT?

5 ChatGPT Prompts for Marketing (General)

How to Use These Marketing ChatGPT Prompts

5 ChatGPT Prompts for Business Marketing 

5 ChatGPT Prompts for Content and Social Media Marketing

3 ChatGPT Prompts for Marketing Analytics

5 ChatGPT Prompts for Email Marketing Campaigns

What is ChatGPT?

ChatGPT is a publicly accessible tool owned by OpenAI. It uses natural language processing to pull information from around the web to answer search queries and fulfill content requests.

ChatGPT’s answers are original and have not been copied and pasted from the web.

Aside from a paid subscription version called ChatGPT Plus, the tool is free.

ChatGPT is one of the latest developments in AI tools. Suppose you‘re looking for other ways to integrate AI into your marketing workflow.

In that case, you may be interested in HubSpot’s suite of generative AI tools to help you ideate, create, and share remarkable content quickly and efficiently.

Now, let’s get into the wide range of prompts you can use to get the most out of ChatGPT.

5 ChatGPT Prompts for Marketing

1. “List [number] ideas for blog posts about [topic].”

As a writer, I experience days when the ideas flow like an endless river. But there are days when writer’s block hits me like a brick, and I can’t think of anything relevant to blog about.

Fortunately, you can enter the prompt above to let ChatGPT come up with topics for you.

2. “Write a minute-long advertisement script about [product, service, or company].”

I’ve written for HubSpot’s YouTube channel a few times, and it taught me that it’s not easy to write a script that fits into a specific time constraint.

You don’t need to struggle like I did. If you’re having difficulty writing a script for a timed video, enter the above prompt and have ChatGPT generate a timed script for you.

Pro Tip: Read the script aloud and time yourself so you can ensure it’s accurate.

3. “Create a three-month social media campaign calendar for our product to [insert goal] and mention the channels we should focus on.”
Planning a long-term campaign calendar can be tedious, but ChatGPT can generate one in just a minute by entering the prompt above.

If you decide to use the AI chatbot to craft a campaign calendar for you, I suggest reading the plan thoroughly and tweaking it to your liking before implementing it.

4. “Create three call-to-action button ideas based on the contents of this blog post.” Then, paste in the content.

I told ChatGPT, “Create three call-to-action button ideas based on the contents of this blog post.” Then, I pasted the text of this blog post about the 10 best Etsy Alternatives.

ChatGPT generated 3 CTAs in just seconds.

5. “Create an advertising campaign about [company, product, or service] targeting [target audience]. Include key messages and slogans and choose the best media channels for promotions.”

I entered the prompt into ChatGPT and used Legos as an example. It was a pretty extensive plan, so I can show you everything the chatbot generated but I’m satisfied with the plan as a template.

As you can see, ChatGPT is a great tool for ideation in marketing. Once you have all the ideas, you may need help putting them together. Luckily, HubSpot’s FREE AI Email Writer makes it easy to generate more emails in less time. Try it here.

How to Use These Marketing ChatGPT Prompts

ChatGPT is a fantastic tool, but it’s just that, a tool. So, like any tool, to use it effectively, you have to understand how it works and what you can do. Here are six tips for making these marketing ChatGPT prompts work for you.

1. Understand what kind of output you want.

Garbage in, garbage out definitely applies here. So before you even dive into any of these prompts, make sure you have a good understanding of what it is you even want to accomplish.

If, for example, you’re asking it to create a landing page, make sure you know what a good landing page should look like so you can be hyper-clear in the beginning.

You can also be clear in your feedback to ChatGPT as you refine its responses.

2. Give it a job.

Make sure the ChatGPT knows what its role is and what you’re trying to create. Tell it, “You’re an expert ____ (role) creating a _____ (what you’re creating) for your audience of (describe audience).”

I’ve found that this approach provides the context and helps get the output you want. What’s more, because you understand the kind of output you want (step one), you can better describe the job you want ChatGPT to do.

3. Offer as much detail as you can.

When I say be as detailed as possible, I mean go overboard here. ChatGPT is a robot, a smart robot, but a robot. You have to spell out what you’re looking for. Things I always recommend people consider:

• Any messaging or tone of voice guidelines.
• Information you have about your target audience.
• Specific outcomes you want it to provide, like “I need X versions of this headline or subject line.”
• Anything you might include if you were tasking this to a team member.

Don’t be afraid to ask ChatGPT if there’s any additional information it needs. If anything seems missing, you can always add details later OR go back to the drawing board and start over.

If you’re providing a lot of information and hitting enter multiple times, consider including a note at the end, “Please don’t start yet. I’m dropping more information next. Please just say, ‘Got it,’ and I’ll add the next bit of information.”

4. Get granular and specific.

Ask questions that get right to the point. Don’t be generic here. Instead of asking, “What marketing tactics should I consider?” try a query that’s more specific.

You might consider saying:

“My audience of _____ (describe your audience) has responded well to messages and campaigns about how to solve XYZ problem. My company does ______ (explain your value prop). What are some related ideas I could try?”

Let’s try another example. Granted, this isn’t marketing-focused, but it gives you an idea of the specificity.

“Give me a kid-friendly meal plan for five days” will give you five days of breakfast, lunch, dinner, and a snack based on foods you may or may not have or want to eat.

Instead, when you give it more context, it can help you create exactly what you’re looking for.

“I have chicken breast, salmon, and ground beef in the freezer and eggs in the fridge. I also have lots of veggies and a full dry pantry. Please give me a five-day dinner plan with Mediterranean-inspired, kid-friendly meals I can make in 30 minutes or less.”

The prompt above leads to five meal ideas, complete with ingredients and a recipe, which is much easier to use. You can use the same principles in your marketing.

5. Give helpful feedback.

If ChatGPT delivers a hot load of garbage, don’t say, “Nope, that’s not it. Try again.”

Give it the same context and type of feedback that you’d share with someone on your team. “The idea is right on, but your tone is far too formal. Try again, cutting the number of words in half and keeping things more casual yet professional.”

You can also say something like, “This completely misses the mark. I think we need to focus on ____ outcome instead.” Or you might say, “Let’s try that again. Can you give me a version that

Or if it’s spot on, say, “That’s spot on. I really like the tone, cadence, message, etc. Let’s keep going.”

6. Don’t trust it farther than you can throw it.

Because ChatGPT is designed to sound human, it often creates language that sounds good or seems logical or reasonable. The only problem? That means ChatGPT is also notorious for making up facts and statistics, so always double- or triple-check anything it spits out.

9 Statistics About AI and Marketing

Generative AI may be the new kid on the marketing block, but since GPT-4 dropped in March 2023, I’ve seen huge changes in how marketers use AI to improve and streamline productivity. And, based on HubSpot’s recent State of AI report, most marketers seem to agree.

• 35% of marketers report using AI-driven tools in their day-to-day roles.
• 90% believe that AI makes it easier to spend less time on manual tasks, with 88% agreeing that AI frees them up to focus on the most important parts of their roles.
• 77% believe that AI helps pull insights from data that they otherwise wouldn’t be able to find.
• 68% believe that people should use AI and automation but avoid becoming overly reliant on it.
• Across the board, people say that AI and automation saves them 1 hour and 49 minutes every day.
• The number 1 benefit marketers see in AI and automation is that it makes them more effective in their jobs. Increased productivity and less time on manual tasks make up numbers 2 and 3, respectively.
• 89% of all marketers who use generative AI consider it effective for content creation.
• 97% of all marketers who use generative AI consider it effective for data analysis.
• The two most effective strategies for prompting generative AI are experimenting with different prompts to see what works best for your specific use case (#1) and providing relevant context or background information in your prompt (#2).

5 ChatGPT Prompts for Business

1. “What are the top trends in [your industry] for 2024?”

ChatGPT can also relay the latest trends in your industry if you ask it to. Just remember to fact-check for yourself, because like the disclaimer says: “ChatGPT can make mistakes.”

2. “What are the most important metrics to measure the success of marketing our business?”
Again, you want to supplement ChatGPT’s responses with your own research to ensure you have the right information.

3. “How can we use social media to increase brand awareness?”

Brand awareness and social media go hand-in-hand. In fact, 90% of social media users follow at least one brand, and 76% of users have purchased an item after seeing it on social media.

ChatGPT can provide a framework for how to use social media to boost brand awareness. Just use the above prompt.

4. “How can we improve search engine optimization for our business?”
According to our Ultimate Guide to SEO in 2024, 86% of consumers say search engines are the best way to get information. We also found that, across all generations, people overwhelmingly use search engines to get answers online.

So, if your business’ website is optimized for SEO, you’ll boost the chances of consumers finding your brand online the next time they search for a product or service associated with your industry.

Now, you can prompt ChatGPT to generate ways to improve SEO for your business.

5. “How can we use automation to simplify our marketing tactics?”

Automation is gaining prominence in the marketing industry. A study found that 63% of marketing leaders report using automation in their email marketing efforts.

Moreover, 50% use it for social media management, and 40% automate their paid ads efforts. If you want to leverage automation but you’re not sure how, just ask ChatGPT!

5 ChatGPT Prompts for Content Creation and Social Media

As I mentioned earlier, ChatGPT is an excellent tool for fighting writer’s block and finding ideas or topics to pursue in content creation.

The prompts below will help you find ideas or create content for social media and in different mediums such as blogging or video.

1. “Write an 800-word blog post about [subject], and include the following keywords in the headline, subheading, and body paragraphs.” Then, list the keywords you want ChatGPT to include.

2. “Write a list of blog titles that include statistics on [topic].”

3. “Write a YouTube video script about [product, blog, company, etc.].”

4. “Write a 100-word Instagram caption about [topic] in an informative and friendly tone and include relevant hashtags.”

5. “Write 10 YouTube headlines about [topic] and include the words [keywords].”

3 ChatGPT Prompts for Analytics

1. “What are the most important KPIs for [industry].”

KPIs, or Key Performance Indicators, are metrics that help marketers determine the success of their business or campaign. Different industries have different KPIs and if you’re not sure what metrics to track, ask ChatGPT with a prompt.

2. “How did I determine which channel generates the most web traffic for my brand?”

If you ask it to, ChatGPT can help you determine which channels will generate the most traffic for your brand.

3. “How can I optimize my website to rank higher in SERPs?”

Again, you’ll want to supplement ChatGPT’s response with your own research, but this prompt will help you get an idea of things you can do to improve your website’s standing in SERPs.

5 ChatGPT Prompts for Email Campaigns

ChatGPT is a great tool for generating subject lines for emails. With prompts below, you can generate subject lines promoting a product, service, or holiday deal.

You can also tell the chatbot to generate email copy meant to boost open rates or promote a special event.

1. “Generate [number] subject lines for an email campaign about [product or service.].”
2. “Write [number] holiday-themed subject lines about clothes shopping.”
3. “What are the best subject lines to increase open rates?”
4. “What are best practices for writing an engaging email subject line?”
5. “Write the body copy for a promotional email campaign about [company] spring sale. Write in an upbeat and friendly tone.”

Using ChatGPT in Marketing

Generative AI tools like ChatGPT have the power to change everything about the way we market. I’ve already seen huge time savings when it comes to analyzing transcripts and brainstorming.

And I suspect we’re only seeing the tip of the iceberg.

However, a word of caution: ChatGPT has a ton of potential as a tool, but it’s still just a tool, which means you have to know how to use it. That’s why we’ve provided this article.

When you use the prompts here, you’ll have a leg up when it comes to knowing how to create a prompt to build out marketing campaigns, answer pressing sales questions, and free up time so you can focus on the more creative aspects of marketing.

Now that you know the prompts, it’s your turn. Time to dive in and experiment with ChatGPT to see how it fits into your marketing processes.

The post 23 ChatGPT Prompts Marketers Should Use appeared first on Marketing & Business News.

How Search AI Will Revolutionize SEO

Let’s be honest: SEO is going to be disrupted by AI. Plain and simple.

AI platforms and search features have changed how we find information. Gone (nearly) are the days of sifting through SERPs, clicking links galore, and scouring each page to get what you need.

In seconds, AI does that for you.

Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it.

This isn‘t just changing your audience. It’s likely changed how you work, too. We found that 35% of marketers use AI for research — it’s becoming a go-to option for finding solutions online.

Fortunately, as marketers, we‘re used to this. ’Marketing‘ is practically synonymous with ’change’.

Just look at the shifts in popularity we’ve seen across social media platforms, or how content consumption habits have changed in the last decade. (My podcast consumption rose so much in the last three years that I had to just start my own show.)

Leaning into these shifts is critical for the long-term health of your business. So let’s jump in with some of my predictions for how AI-powered search will change SEO, and how you can prepare.

How AI-Powered Search Will Revolutionize SEO – and How to Prepare

1. AI-powered search will decrease CTR on search engines — so you’ll need to appear in LLMs.

Let’s start with the most obvious — and potentially most anxiety-provoking — change occurring in the SEO space: AI-powered search results.

As a user, I‘m fascinated by AI-search results. As these LLMs continue to become more sophisticated, we’ll be able to retrieve more personalized and targeted guidance faster than ever before.

But, as a marketing leader at a large SaaS company, I’m well aware of the concerns. As AI-powered search results start appearing for common search queries, it will be harder for your website to get clicks.

Ultimately, marketers and SEOs driven by CTR may need to make a drastic philosophy shift: Aiming to appear in Page-1 LLMs rather than driving search result clicks.

Image Source

Like all of us, I‘m only beginning to understand how to rank in AI-generated responses, but there’s a few things our SEO team at HubSpot (as well as those across the industry) have found most effective:

• Create high-quality content: Your content can’t just answer common questions with relevant information. Now, it needs to provide credible perspectives, authoritative tips most readers won‘t find elsewhere, and other elements that comply with Google’s EEAT philosophy. This has been vital to helping the HubSpot Blogs protect and defend our search traffic in the era of AI search.
• Optimize for featured snippets: Structure your content so it’s easily scannable and provides direct answers to common queries.
• Focus on user intent: Tailor your content to address specific user needs, which can improve your chances of being recommended as an answer in LLM-generated search results.
• Build authority and backlinks: High-quality backlinks and mentions can signal to LLMs that you’re a trusted source.

2. SEOs must become more holistic digital marketers.

The old, traditional SEO playbook won’t work like it used to. Now, SEO strategists will need to become more like digital marketers by thinking holistically about how their brands can be perceived as valuable and authoritative.

Evolved SEO roles might involve driving discussions around their products, ensuring their websites appear on review sites, or generating quality backlinks to establish brand authority.

The metrics you use to measure your success will change, too. While clicks and traffic are still important, it’s becoming increasingly vital to measure impressions, as well.

3. Customer-centric strategies matter more than keyword clusters.

The future of SEO will be drastically different from today.

Rather than focusing solely on keyword clusters, SEOs need to craft compelling narratives around the problems their products solve.

Cultivating a strong online presence across platforms beyond Google, and positioning their brand as a go-to solution for customer needs will be higher priorities for SEOs, as well.

This year, HubSpot’s SEO team rewrote its game plan to focus on optimizing content for user intent and search patterns, rather than fixating on keyword clusters.

To appear in AI-powered search results, you’ll want to take a note from HubSpot and other brands by tailoring your offerings to address pain points of customers across channels (including social, podcast, YouTube, and search).

HubSpot’s New AI Search Grader Can Help You Assess Your Rankings in LLMs

In the spirit of solving for our customers, I‘m excited to announce the launch of HubSpot’s new AI Search Grader — a one-of-a-kind tool that can help you determine how often your brand is mentioned across LLMs so you can begin measuring where you‘re ranking, and where you’re falling short.

See how your site stacks up with AI Search Grader.

While the world of SEO is new, we hope this can provide you with a tool to help you measure and evaluate how well your brand is faring in LLMs.

As you shift your strategy with some of the tips above, you can see which drive the highest ROI, and where you need to adjust.

Businesses Can Still Thrive in This New AI-Powered Ecosystem

In the coming years, AI will fundamentally change the way we interact with the web.

While the future of SEO in the AI era may seem uncertain, the keys lie in:

• Adapting to AI transformation.
• Embracing a holistic marketing approach.
• And solving for the customer with engaging, high-quality offerings.

As we venture into this new frontier of SEO and AI-driven search, the possibilities are vast, and the opportunities for innovation are endless. By embracing change, staying informed on emerging trends, and continuously refining their strategies, businesses can adapt and thrive in a digital ecosystem defined by AI-powered search.

To all the marketers and SEO professionals out there, let’s embark on this journey together, and shape a future where brands not only exist, but excel.

The post How Search AI Will Revolutionize the Future of SEO appeared first on Marketing & Business News.

Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.”

Often, though, I’ve found myself frustrated by how many times I have to reword the same query in traditional search engines to nudge the browser to comprehend what I’m asking.

Not to mention how exasperating it is to scroll through unrelated sponsored ads before getting to the meat of my search.

Enter AI-generated search engines.

Table of Contents

• • What are AI search engines?
  • How I Test AI Search Engines
  • 7 Best AI Search Engines

What are AI search engines?

AI search engines are search engines that use some combination of web crawlers, innate artificial intelligence, and user data to improve users’ search experiences and provide more pertinent responses. They have become some of the top search engines today due to their intuitiveness.

You’ll find less of a need to clarify your query with AI search engines because they are built to better understand human intent. And, your responses will often be summed up in AI-generated copy with cited sources, rather than forcing you to click through several URLs to check their relevance.

Want to improve your company’s performance in today’s search landscape? Our new AI Search Grader takes your site and summarizes how your company will perform in AI search. The tool then recommends how you can perform your performance.

How I Test AI Search Engines

Since all these tools have the same purpose — answering your question by scouring the web for suitable sources and links that can be combined with innate AI knowledge or chat capabilities to provide the most accurate answer — it was easy for me to test them all in the same way.

I simply used the same two questions across every AI search engine and measured the success of the search engine by how it answered the questions. One being more of a straightforward, factual question and the other a broader question. Below are the seven best options from my research.

7 Best AI Search Engines

1. Perplexity

I kicked off with Perplexity, which has been all the rage lately. There’s a lot to know about this search engine, but most importantly, many are admitting Perplexity has replaced Google in their lives.

It’s like a mix of ChatGPT and Google. Meaning that it can answer your questions in a human-like manner, but it pulls its facts from a quick search of all the articles available, rather than having an innate knowledge base.

I started with my straightforward question: What’s the biggest city in America? The first thing I noted was that Perplexity has a very similar interface to ChatGPT since it uses OpenAI’s language models.

Outside of the sources linked at the top and referred to throughout the answer, Perplexity also shares relevant images on the right-hand side, with an option to search videos or generate images.

After this search result, I tested out a more thought-provoking question. I wanted to gauge how AI search engines perform when asked a question that doesn’t have a specific, singular answer. I asked, “How do I become a better blog writer?”

What I Like

• ChatGPT users like myself will appreciate that Perplexity’s interface is familiar, as it eases the transition period.
• Unlike ChatGPT, though, Perplexity promises answers that are always correct and cited from many sources, including academic research and Reddit threads.
• Perplexity links to several references at the top and cites sources throughout its response. Decades of English and History teachers drilling into me to cite my sources in papers have helped me develop an appreciation for this kind of verification.
• The visual sources are helpful for those who prefer Google Image and Video results over Web results.
• At the bottom of your response, you will find a section called “Keep exploring,” where Perplexity suggests similar questions that you can automatically search and get an AI-generated response. For someone like me, who typically has dozens of tabs open when researching a single topic, this feature would keep all my research in one place.

What Needs Improvement

• Honestly, nothing. I have already started using this in place of my usual relentless Google searching.

Pricing

• Standard plan: Free
• Professional plan: $20/month

2. Google Gemini

Gemini, formerly known as Bard, is Google’s AI chatbot, and it may be attractive to those who have grown accustomed to Google’s many revolutionary products.

Some may have noticed that Google has incorporated an “AI Overview” into some of its search results. Still, Gemini is a separate tool that can be used for specifically AI-generated responses.

In my first question test, I noted how quickly Gemini pulled up an answer, and how short it was.

In comparison, I noticed a huge difference in the results for my second question. It’s clear Gemini answers questions very differently based on how direct or abstract they are.

What I Like

• Gemini’s design is aesthetically pleasing, and I like that the homepage opened up with a message stating, “Hello, Swetha” which showcases its humanity and personalization.
• Gemini answered my first question, “What’s the biggest city in America?” as short and sweet as I had hoped for. I appreciate that it didn’t try to give me any unnecessary information.
• It has a “Double-check response” feature, in which you can have Google perform a secondary search of your question to ensure its accuracy.

What Needs Improvement

• Gemini provides text-only responses, which is very dissimilar from Google’s image, video, and news results, so it surprised me.
• The search engine has a disclaimer at the bottom, stating, “Gemini may display inaccurate info, including about people, so double-check its responses.” While I appreciate the honesty, it doesn’t hold up against Perplexity, which promises complete accuracy.
• At the bottom of your search results is a “Search related topics” feature, which is helpful if you want to keep your research going. However, these take you out of Gemini and back into Google, which I saw as a sign that Gemini hasn’t been fully flushed out yet and still relies on Google.

Pricing

• Free of charge plan: $0
• Pay-as-you-go plan: Price varies based on a cost-per-token model.

3. Brave Search

Brave Search is a search engine that boasts security and privacy while browsing the internet. It does this by not tracking users or their queries. Brave Search can’t share or sell personal data because it never gets collected.

Thus, it already proves beneficial to those who may work on public computers or networks. But, recently, Brave Search introduced a privacy-focused AI answer engine to put it in the running against other AI search engines on this list.

I dove into my first test question to see how Brave held up against Perplexity and Gemini.

Brave Search resembles Google and other classic search engines since that’s what it inherently is. In this way, it may be more attractive for search engine traditionalists wary about trying out a brand-spanking new AI tool.

After this, I tested out my second question on the search engine and was met with a similar look and style of response.

What I Like

• Brave Search is incredibly conventional in appearance, which I actually appreciated. I’m so used to Google’s interface when searching random queries, and it’s helpful that Brave Search is modeled similarly.
• The emphasis on privacy and security is essential. There’s nothing more frustrating than when you mean to search something on Incognito mode and forget, or when you desperately want to avoid being served dozens of ads about Bali just because, one time, you searched “flights to Bali.”
• Brave Search shows you “Context,” in which it links to all its references. I like that these are all at the bottom of your search result, so they don’t distract from your reading experience.
• If you like Brave Search, you can make Brave your default browser.

What Needs Improvement

I searched normally and with the “Answer with AI” feature for both questions and received identical search results in both modes. This doesn’t exactly encourage people to use the AI feature if they feel their results will be the same.

Pricing

• Data for AI plans:

• Free plan: $0
• Base plan: $5 CPM
• Pro plan: $9 CPM

• Data for Search plans:

• Free plan: $0
• Base plan: $3 CPM
• Pro plan: $5 CPM

• Data w/storage rights plans:

• Base plan: $26 CPM
• Pro plan: $45 CPM

• Autosuggest and Spellcheck plans:

• Free plan: $0
• Pro plan: $0.50 CPM

4. Microsoft Copilot

Microsoft Copilot is an AI companion tool specifically meant to be paired with Microsoft 365 apps, such as Word, PowerPoint, and Excel.

It reminds me a lot of ChatSpot, HubSpot’s chatbot and AI Assistant, in that it is best used when paired with our own products.

Copilot seamlessly integrates into Microsoft 365 apps to help with the most appropriate tasks, from writing thought-starters in Word to design help in PowerPoint to email inbox efficiency in Outlook.

Copilot also has a web version that functions similarly to Perplexity. You enter a question, and it curates a response by scouring the web for references.

In my second search, Copilot included a lengthier response with a relevant video that auto-played at the bottom of the page.

What I Like

• Copilot is, first and foremost, a companion for Microsoft 365. I use Outlook every day, so the idea of an AI tool that is both a search engine and a match to my existing apps is exciting.
• The Copilot web interface is beautiful and inviting, with its sleek white background, colorful logo, and generated artwork.
• The sources are linked but don’t pull away my attention. I like that they appear as short URLs, and I can hover over the URLs to see the full article name.
• It didn’t overwhelm me with tons of images and videos but instead shared one relevant video to coincide with its text-based search results.

What Needs Improvement

• Compared to other search engines I tested, I didn’t think the search results for my second question were as thorough or informative.
• Being a search engine is not Copilot’s primary or best feature, so it can’t necessarily be as trusted as other tools on this list.

Pricing

• Web-only plan: Free
• Copilot for Microsoft 365 plan: $30/user/month

5. Komo

Komo is another AI search engine with a clean UI that pumps out detailed search results. It resembles Perplexity in its ease of use and reference to factual source information.

Komo has options to Ask, Search, Research, or Explore anything. Toggling to each of these four modes changes the format of your responses. I tested this out with my first question, searching it in all four modes.

For my second question, I tested it in “Ask” mode only.

What I Like

• Komo’s four search modes allow you to easily search any type of query. I like that the language in each version also differs. I preferred the concise language in “Ask” mode, but academics might prefer “Research” mode, for instance.
• Search results reference several sources, which shows the importance of fact-checking and knowledge to the search engine.
• The “Opinions” feature links to an endless stream of useful links, no matter how simple or complex the prompt may be.
• The “Learn More” feature lists follow-up questions to continue your search.

What Needs Improvement

• Searching in “Research” mode is very limited in the free version, with a strict once-daily limit. This mode is very unique to Komo and would be ideal if made more available to free users.

Pricing

• Free plan: $0
• Basic plan: $8/month
• Premium plan: $15/month
• Business plan: Contact the Komo team for pricing.

6. You.com

You.com, aptly named for how it can be personalized for how you best want to use it, is an AI search engine with four AI assistants and the ability to explore 16 AI models.

Clicking “More” above opens you up to the sheer number of assistants and models you can try out with You.com. You can see a snapshot of some of the AI models below.

Like Komo, you can search various queries in each AI assistant based on the prompt type. For instance, Smart Assistant is for any questions, Research Assistant is for topics requiring deep analyses and explorations, and Genius Assistant is for multi-step problems.

I used Smart Assistant to ask my first question since it’s simpler and more direct.

I used Research Assistant for my second question since it’s a bit more complex and can be explored more deeply.

What I Like

• You.com’s four AI Assistants are extremely intuitive and understand their specific search mode well. It makes perfect sense what kinds of questions, topics, and prompts to search in each of the four Assistants.
• This is the right option for any dedicated AI fanatics, as you can explore most industry-leading AI models in one place.
• The Research Assistant is my favorite feature. I love that You.com shows exactly where it’s searching for the information, which offers me more understanding and patience while waiting for my search results to load.
• I found my search results for “How do I become a better blog writer?” to be the most detailed and informative on this search engine.

What Needs Improvement

• It’s not as intuitive for new users. With so many modes, Assistants, and models, it may take some time to figure out your groove and your preferred searching methods.
• You only get three free premium queries per day, which includes any searches outside of Smart Assistant.

Pricing

• Free plan: $0
• YouPro plan: $20/month (or $15/month when billed annually)
• Organizations plan: Contact the You.com team for pricing.

7. Yep

SEO Tool Ahrefs launched Yep, an AI search engine that mimics the format of a standard search engine with a unique, funky look and coloring.

What sets Yep apart is that it shares 90% of its ad revenue with content creators in an effort to support high-quality content. Yep offers an unbiased, private search experience that encourages and financially supports the minds behind the content.

Outside of its positive mission, Yep looks and feels similar to Google when conducting searches. You can search any query and filter by All results, Images, or News.

You can also use the “Chat” feature on the top right-hand side if you’d prefer an AI-generated response.

I searched my second question to see how it fared on Yep.

What I Like

• Yep is the most like a traditional browser, but without any ads. I’m so used to scrolling through sponsored URLs on Google, that it’s refreshing to only receive links in order of how applicable they are to my question.
• You can toggle between search browser and chat to maximize the best of an AI search engine and chatbot in one tool.
• The UI is super easy to follow and learn, which is helpful for someone like me who isn’t always the most patient at learning a completely new version of a tool I already use daily.
• The bonus of Yep’s mission to support high-quality, authentic content makes you feel good about using it as your main AI search engine.
• If you like Yep, you can make it your default browser.

What Needs Improvement

• While I appreciate its simplicity, it could do with a few additional features to create a more well-rounded experience. It’s still in beta mode, so I expect more updates to come, but it’s not yet on par with other options on this list.
• It doesn’t have access to the breadth of information that Google or Bing (or even other search engines on this list) do, since I only received a handful of relevant URLs to both my questions. However, Yep is powered by two web crawlers (YepBot and AhrefsBot), so it has the potential to improve its knowledge base with time.
• The AI chat feature doesn’t cite its sources, which has been something I’ve come to expect based on other search engines on this list.

Pricing

• I couldn’t find information about pricing, which may indicate it only has a free plan (for now).

Where There’s A Will, There’s A(I) Way

As a marketer, I’ve realized the importance of practicing what I preach. I can’t promote a product if I don’t believe in its mission and use it — if applicable. After all, I do work for Nickelodeon and can’t say I consume kids’ television daily.

That’s why it’s important to believe in the efficiency and efficacy of the search engine you’re using, so you can best integrate it into your search engine marketing strategy.

I now see the value of AI search engines, especially Perplexity and You.com, and will absolutely incorporate these into my day-to-day as a user and marketer.

There’s no need to waste precious time explaining your queries and coaxing appropriate responses out of your browser. I was amazed by how easily I received answers to my two test questions on each of the above seven search engines when I usually would have needed to read a few articles to ensure correctness.

For those wary about AI’s impact on society, you can see how beneficial it can be for marketers and users in streamlining our work, weeding out the noise, and creating more meaningful, relevant experiences.

The post The Best AI Search Engines To Try 2024 appeared first on Marketing & Business News.

How to Effectively Use Google’s AI Overviews in Search

I talked to the pros — including an SEO expert at HubSpot and the senior product director of AI Overviews at Google — to answer questions about Google’s AI search you didn’t even know you had.

Like many, I’m skeptical of how fast AI seems to be overtaking every activity or task — like simple Google searches. But I also like tech and was curious to learn how the experts are thinking about the problems and opportunities in the exploding AI search landscape.

Table of Contents

• AI Overviews
• How to Use AI Overviews
• Google AI Search Tips for Marketers
• How to Turn AI Overviews On and Off
• Conclusion

AI Overviews

AI-powered search used to be the realm of tech elites, coders and engineers, maybe early adopters and tech enthusiasts.

Google changed all that in May 2024, when the world’s most-used search engine released AI Overviews in the U.S.

At launch, AI summaries appeared at the top of the search engine results page (SERP) of nearly 75% of all search queries. Suddenly, more than 14.2 million queries included AI-generated responses — whether the user wanted it or not.

As of June 4, 2024, about 15% of all search U.S.-based queries trigger AI Overviews. That still adds up to over 2 million searches a day, but it’s entirely possible you haven’t encountered it yet.

Hema Budaraju, Google’s Senior Director of Product for AI Overviews, told me that it’s more likely to show up in specific, complex searches, like “What courses should I take for a specific major in my second or third semester?”

(If you’re curious about AI Overviews but haven’t seen it in action, I tested out a few search queries that will trigger it if you’re in the U.S.: “standard screw lengths,” “types of search intent,” and “time machine where would you go.” You’re welcome.)

After initial backlash from both media and users, Liz Reid, VP, Head of Google Search, released a statement explaining some of the more bizarre AI results (such as telling people to put glue on pizza) and promised that guardrails were already in place to prevent AI Overviews (AIO) from spreading misinformation.

Even if you haven’t encountered it yet, it will still be important to know how AI Overviews affects Google Search. And if you want to optimize your website for AI search — or are just curious about how AI search engines are talking about your brand — HubSpot’s AI Search Grader is a great resource, if we do say so.

A few more tips from the pros:

1. Use natural language for complex, specific queries.

Hema Budaraju tells me, “When I think about AI Overviews, I think about complex questions. I think about perspectives. I think about ways that I can get a jumping-off point that can lead me to the best content on the web.”

She says that AIO is more efficient than traditional searches, which may have required adjustments to search terms or keywords.

Now, Budaraju says, “you can actually ask more naturally … and then have an easy, clear way to dive in to learn more.”

2. Brush up on your digital literacy.

Victor Pan, HubSpot’s Principal Marketing Manager in Product SEO, cautions, “don’t take those AI summaries at face value.”

I think of it like Wikipedia: It’s a fantastic resource, but it’s not a source. You’ll still want to follow through on your research.

3. Context matters.

AI Overviews cites the sources it uses for its summaries, but you may have to click a “show more” button to see them.

Don’t be the person in the group chat who spreads misinformation by insisting that time travel is merely “very difficult” based on AI search results.

Yes, it’s attributed to the perfectly reputable BBC, but click through before you send that text — the AIO summary includes an excerpt from an article about sci-fi TV show Doctor Who, time travel, and real-world physics.

If you use a screen reader, be extra careful.

I tested a few AIO search results with the Chrome Read Aloud extension, and it read the text in the source boxes — but it didn’t call them out as sources. This could make it tricky to figure out where AIO’s information is coming from.

4. “Don’t be afraid of AI.”

Emily Kosko, CEO and founder of VentureX, says it’s the most important advice she can give users.

She acknowledges that AI search can be intimidating, but says you can start small. “Don’t overcomplicate it. Start out by asking simple things.”

Budaraju told me something similar when I asked for her advice for the everyday user: AI Overviews is built on the decades-old foundation of Google search, and with “similar principles and the same guardrails and the same kind of constructs.”

With that in mind, she says to simply use it the same way you’ve always used Google search.

Google AI Search Tips for Marketers

1. Stay ahead of the curve.

“Marketers: Analyze your search console traffic today! Use regular expressions to filter out question search terms and look for drops that can be explained by AI Overviews.”

Victor Pan says that even though AI Overviews queries are integrated into Google Search Console data, knowing your benchmarks today can help you identify problems tomorrow.

For instance, if you usually get a certain number of search queries for “free AI chatbot builder,” and those queries suddenly plummet, it could be because AI Overviews is entering its zero-clicks era. In other words: If AIO search results give users enough info, they don’t need to click through to your site.

2. Innovate.

Take a deep breath if you just read “zero clicks” and panicked.

Pan uses Google’s featured snippets as an example of how savvy marketers are.

When sites lost traffic because the featured snippets pushed them down in the SERPs, “What did SEOs do? They figured out ways to win that featured snippet so they could gain that traffic back.”

“I think something similar is going to happen with AI overviews,” he says.

3. Don’t put all your SEO eggs in one AI-generated basket.

Remember AMPs? They were a new format that Google introduced to decrease load time on webpages.

I worked in digital media when AMPs were introduced, and I recall the ambient panic about its effects on page views. And now, as Pan says, “it’s a dead project.”

With respect to AI Overviews, Pan says that he “wouldn’t get too nitty-gritty with the tactics and details.” Instead, he says to “focus on fundamentally good optimizations or improvements to your content.”

Budaraju says that ultimately, the qualities that make “the page and the content shine are really consistent.”

“So when you think about what makes for great content, what makes for a site to be inviting and appealing — high credibility, great authoritativeness.”

4. Stay calm.

Pan says, “Everyone’s trying to figure out right now what the inclusion criteria is” to be a cited source in an AI Overviews summary. But don’t make rash decisions based on today’s news.

It’s still up in the air as to “whether the actions you take to optimize for AI Overviews will be an enduring content upgrade or a passing fad.”

When I asked Budaraju if she had any advice for SEOs and marketers who were swallowing their panic about zero clicks, she told me, “We’re seeing that people have been visiting a greater diversity of websites for help with more complex questions.”

She added, “the links included in AI overviews get more clicks than if the page had appeared as a traditional web listing.”

Budaraju also assured me that Google will “remain focused on sending valuable traffic to publishers and creators.”

When people click the links from AI Overviews, she said, “the clicks are likely higher quality” and “people tend to spend more time on the site that they’re visiting.”

5. Focus on people, not algorithms.

Pan makes an excellent point: If you’re in an industry that’s affected by AI-powered search, you probably feel like the AI revolution is well underway.

But the average user may have only encountered AI Overviews once or twice.

Budaraju told me to think about the kinds of complex queries that people make every day — “not as a tech reporter, not as a product manager.”

“Keep grounded on what real users do and position yourself to where you think they might be going,” Pan says.

AI search anticipates what people will need. If you want to stay ahead of AI, Pan suggests “following people versus following these algorithms.”

And finally, to answer the big question: You can’t turn AI Overviews on and off. (But I’ll show you five ways to avoid it — keep reading.)

And although Google hasn’t confirmed it, there’s some evidence that AIO summaries appear more frequently in certain types of searches, like those that are 10 words or longer or queries about technology.

There are a few ways to avoid AIO, according to AIO itself:

1. Sign out of your Google account.

AI Overviews only appear if you’re signed in. To sign out of your Google account, click on your avatar in the top right corner of any Google product (Gmail, Google.com, etc.), and select Sign out.

2. Use incognito mode.

If you don’t want to sign out, use incognito mode to avoid AIO. It’s simple: In Chrome, select the File dropdown menu and then New Incognito Window.

3. Disable Search Labs.

If you’re seeing a lot of AIO summaries on mobile, you may have opted into Search Labs.

HubSpot’s Amanda Sellers, Manager of EN Blog Strategy, says that AIOs “increase significantly on mobile if Search Labs is already installed.”

To check, open Google.com on mobile and look for the beaker icon in the upper left corner. From there, you’ll see a list of experiments you can enable or disable.

Sellers also notes that because AI Overviews in Search Labs is an experimental version, users should be doubly cautious about its summaries.

On the left: Search results for “time machine where would you go,” which triggers an AI Overview. On the right: Same search with Search Labs’ AI Overview feature enabled.

The Search Labs AIO feature is only available in the U.S., South Africa, South Sudan, Tanzania, Togo, Uganda, Western Sahara, Zambia, and Zimbabwe — if you’re outside those countries, you won’t see the beaker icon.

4. Filter your results.

If you tap or click on “Web” (if you don’t see it, tap or click on the vertical ellipsis next to “More”). This doesn’t disable AI Overviews, but it does restore a more familiar interface.

5. Reconfigure your default search options.

This one looks more intimidating, but it only took me about a minute to follow these steps:

• Go to Settings > Search engine > Manage search engines and site search
• Select Add next to the Site search section
• Enter a nickname for your AI-less search in the Name section
• Add a shortcut (this cannot contain spaces)
• Paste this in the URL: {google:baseURL}search?q=%s&udm=14
• Click Save or Add

Anytime you want to search without AI, type your shortcut into the search bar, select it, and then search as usual.

6. Use a third-party solution.

This comes with a few caveats: Any third-party extension might be buggy, it might be abandoned by the developer, and you should always be careful about your online security.

The two I’ve tested are uBlock and Bye Bye, Google AI, though there will likely be more options in the future. A reddit user provided these instructions on using uBlock to avoid AIO:

• Download the uBlock extension for Chrome
• Go to My filters
• Paste this: google.com##.GcKpu
• Select Apply Changes

To use Bye Bye, Google AI:

• Download the Bye Bye, Google AI extension for Chrome
• Select Options
• Select Hide AI Overviews (and anything else you want to hide) and select Save

Finally, although I do not recommend an overseas move to temporarily escape AI search, AI Overviews is currently only available in the U.S. You can use it in seven different languages: English, Hindi, Indonesian, Japanese, Korean, Brazilian Portuguese, and Spanish.

Conclusion

Google’s entry into the AI-powered search scene is a strong indicator that AI, love it or loathe it, will become as unavoidable as the internet is today. Hema Budaraju told me that her optimism about AI Overviews is rooted in the data and evidence that “people are really liking this feature. People are using it more. People are satisfied more.”

And for the staunch skeptics, I’ll reiterate what HubSpotter Victor Pan and others have told me over and over again: AI isn’t going to replace or bury great content on the internet. And people — you, your audience or users, and all the rest of us — are still looking for great content.

Editor’s note: This post was originally published in January 2024 and has been updated for comprehensiveness.

The post How to Use Google’s AI Overviews for Search appeared first on Marketing & Business News.

Top 8 AI Video Editing Tools to Streamline Your Workflow in 2024

I’ve been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos can be.

Fortunately, many AI video editing tools can help speed up the process of editing, whether you’re a beginner or an expert videographer.

Here are 8 of the best AI video editing tools I’ve found and what I like most about them.

Best AI Video Editing Tools

1. Adobe Premiere Pro

I’ve been using Adobe Premiere Pro for work and for my own passion projects for 10 years, so I was intrigued when the video editing software announced that new AI tools are available on its platform and that more are on the way.

These are a few of my favorite AI tools within Adobe Premiere Pro:

• Text-based editing

This feature allows users to auto-generate their transcripts, highlight text to add clips to their timeline, edit, reorder, and refine their clips like they would a text document.

• AI audio category tagging

I love this feature because it makes audio editing a breeze by recognizing if a clip is music, sound effects, dialogue, or ambient sound and providing access to relevant tools for editing based on the sound type.

• Speech to text

To make your videos more accessible, Adobe Premiere Pro‘s speech-to-text feature automatically generates transcripts in up to 18 languages. It can also distinguish between speakers and create captions that match the video’s cadence and speech pattern.

Price: Plans start at $22.99 per month.

Best For: Intermediate to professional video editors. Though beginners can use Adobe Premiere, it does have a bit of a learning curve.

2. DaVinci Resolve

DaVinci Resolve has many AI tools and has incorporated AI into its platform for years. The one I find the most interesting is its facial recognition. Now, bear in mind I have very minimal experience with DaVinci Resolve, so I don’t have much experience with this feature.

That said, its facial recognition allows users to group clips based on the people who appear in them. All I’d have to do is select a group of clips and right-click to select “Analyze Clips for People.” From there, DaVinci Resolve will scan the clips, assess the faces that appear, and group clips with the same faces together.

If you’re editing video of an event with a lot of people and you want to narrow down your clips to include a specific group, this feature will save time and effort.

Price: Users can download DaVinci Resolve for free, or buy the studio version for $295.

Best for: Beginner to expert video editors.

3. CapCut

I can‘t scroll through TikTok for over a minute without seeing a video edited with CapCut. I’ve never used CapCut, but I’m truly amazed by the quality of the videos people churn out using the app.

CapCut is known for being a user-friendly video editing app that is suitable for anyone, regardless of their level of editing experience. Part of what makes CapCut so easy to use is its AI tools, which can do most of the work for you.

For example, let’s say I have a long-form video I want to shorten so I can upload it to a short-form video platform like Instagram Reels or YouTube Shorts. I can take that long-form video, upload it to CapCut, and identify standout moments, and the app will generate a shorter version of the video.

Price: CapCut is free to use but paid options start at $20.84 per month.

Best for: Short-form video editing for platforms like TikTok, Instagram Reels, or YouTube Shorts.

4. Runway

Runway is a platform specializing in creating AI tools for video editing and other aspects of visual art. To be honest, I wouldn’t recommend Runway for beginner video editors or those with no experience at all.

The platform can do a lot, but its plethora of tools and their uses can be overwhelming. Even I, an experienced video editor, was only able to assess the tip of the iceberg of what Runway can do.

That said, its AI video generator is simple to use. To test it out, I entered a prompt asking for a video of a cat frolicking in a forest and chasing after a butterfly. The images weren’t perfect, but I can see them being used to figure out concepts or inspiration for shots or art.

Price: Runway is free with limited features, and paid plans start at $12 per user per month.

Best for: Expert video editors.

5. InVideo

I’m pretty familiar with InVideo after using it to create a TikTok video a while back. You can read all about it here if you want to know my experience with InVideo.

In short, I enjoy InVideo because it’s very simple to use. Unlike Runway, I definitely recommend it for marketers and creators who want to churn out simple short-form videos with little to no video editing experience.

My favorite feature of InVideo is its AI text-to-video tool. When I used InVideo to create a TikTok, I entered a script into the text box, selected a few images, and the platform generated a video based on the script in just a minute.

Price: InVideo is Free, and price plans start at $15 per month.

Best for: Editing and generating short-form videos on a tight schedule with little to no experience.

6. ClipChamp

Clipchamp is a video editing app by Microsoft that allows users to easily make videos even if they have no video-editing experience. A standout AI tool is its AI text-to-speech, which boasts over 400 voice styles in 170 languages.

Users can choose a mood, pitch, accent, and gender for the voice.

Price: Free for beginners, and prices start at $11.99 for everyday editors.

Best for: Beginners looking to make short-form videos.

Image Source

7. Descript

I found Descript to be pretty easy to use. It‘s a platform boasting a variety of AI tools, and one I find the most convenient is its AI transcript generator. Uploaded a video of myself talking to my cat (don’t judge me), and the AI transcribed it perfectly.

I then uploaded a clip from a concert I went to where the singer shouted the name of the next song over a crowd of screaming fans. The AI misheard the singer, so the transcription was incorrect (the song’s name is actually “Space Ghost Coast to Coast”).

However, Descript allows me to edit the transcription so it’s correct.

Price: Limited features available for free and pricing starts at $12 per person per month.

Best for: Beginners editing quick-hit videos.

8. Wondershare Filmora

Wondershare Filmora is a cross-platform video-editing software that is known to be ideal for beginner and intermediate video editors and creators. I was impressed by the number of versatile AI tools available I found while browsing its site.

One tool that sticks out to me is the AI Frame Interpolation. This feature enhances video visuals without losing quality, increases low frame rate automatically, and supports a variety of video formats including GIFs.

If I want to slow down a video without deteriorating its appearance, the AI Frame Interpolation would be most useful.

Wondershare Filmora’s AI Vocal Remover is also interesting. User can separate vocal and music from a song and keep high quality audio while removing vocals.

Price: There is free version with limited features, and pricing starts at $49.99 per year.

Best for: Beginners and intermediate editors looking to create long or short-form videos.

Video editing can take anywhere from from several minutes to a few hours, depending on the project. If you’re curious about how AI can streamline the process for you and give some of your time back, you now have new tools you can test out for yourself.

Conclusion

AI-powered video editing tools have revolutionized the way we approach video creation, making the process faster and more efficient without sacrificing quality.

Whether you’re a beginner looking for simple solutions like CapCut and InVideo, or a seasoned editor ready to leverage advanced features in tools like Adobe Premiere Pro and DaVinci Resolve, there’s an AI tool to fit your needs.

By incorporating AI into your workflow, you can save time on tedious tasks and focus more on creativity, ultimately producing professional-grade videos with ease. Try out these tools to discover which one best suits your editing style and project goals.

The post 8 Best AI Video Editing Tools for 2024 appeared first on Marketing & Business News.

Think about how much of the world relies on the internet. The government, military, academia, health care industry, and private industry not only collect, process, and store unprecedented amounts of data in cyberspace — they also rely on critical infrastructure systems in cyberspace to perform operations and deliver services.

An attack on this infrastructure could not only threaten customer data or a business’s bottom line — it could also threaten a nation’s security, economy, and public safety and health.

Considering its importance, we’ve compiled this ultimate guide on cybersecurity. Below, we’ll talk about what cybersecurity is exactly, how to protect your systems and data from attacks, and what resources to follow to stay up-to-date with emerging trends and technology related to cybersecurity.

Good cybersecurity involves multiple layers of protection across the data, devices, programs, networks, and systems of an enterprise. A combination of technology and best practices can provide an effective defense against the continually evolving and growing threats of cyberspace.

These threats include phishing, malware, ransomware, code injections, and more. The impact can vary depending on the scope of the attack. A cyber attack might result in the attacker making unauthorized purchases with an individual’s credit card info, or erasing an entire system after injecting malware into an organization’s code base.

While even the best cybersecurity can’t defend against every type or instance of attack, it can help to minimize the risks and impact of such attacks.

Types of Cybersecurity

Cybersecurity is a broad term that can be broken down into more specific subcategories. Below we’ll walk through five major types of cybersecurity.

Application Security

Application security, also known as AppSec, is the practice of developing, adding, and testing security features within web applications in order to protect them against attacks. Vulnerabilities, security misconfigurations, and design flaws can be exploited and result in malicious code injections, sensitive data exposure, system compromise, and other negative impacts. HubSpot’s Content Hub provides a free web application firewall (WAF) that can protect your site and content from malicious attacks.

AppSec is one of the most important types of cybersecurity because the application layer is the most vulnerable. According to Imperva research, nearly half of data breaches over the past several years originated at the web application layer.

Cloud Security

Cloud security is a relatively recent type of cybersecurity. It is the practice of protecting cloud computing environments as well as applications running in and data stored in the cloud. ​

Since cloud providers host third-party applications, services, and data on their servers, they have security protocols and features in place — but clients are also partially responsible and expected to configure their cloud service properly and use it safely.

Critical Infrastructure Security

Critical infrastructure security is the practice of protecting the critical infrastructure of a region or nation. This infrastructure includes both physical security and cyber networks, systems, and assets that provide physical and economic security or public health and safety. Think of a region’s electricity grid, hospitals, traffic lights, and water systems as examples.

Much of this infrastructure is digital or relies on the internet in some way to function. It is therefore susceptible to cyber attacks and must be secured.

Internet of Things (IoT) security

Internet of Things security, or IoT security, is the practice of protecting virtually any device that connects to the internet and can communicate with the network independently of human action. This includes baby monitors, printers, security cameras, motion sensors, and a billion other devices as well as the networks they’re connected to.

Since IoT devices collect and store personal information, like a person’s name, age, location, and health data, they can help malicious actors steal people’s identities and must be secured against unauthorized access and other threats.

Network Security

Network security is the practice of protecting computer networks and data against external and internal threats. Identity and access controls like firewalls, virtual private networks, and two-factor authentication can help.

Network security is typically broken down into three categories: physical, technical, and administrative. Each of these types of network security is about ensuring only the right people have access to network components (like routers), data that is stored in or transferred by the network, and the infrastructure of the network itself.

Cybersecurity Terms to Know

Cybersecurity is a very intimidating topic, not unlike cryptocurrency and artificial intelligence. It can be hard to understand, and, frankly, it sounds kind of ominous and complicated.

But fear not. We’re here to break this topic down into digestible pieces that you can rebuild into your own cybersecurity strategy. Bookmark this post to keep this handy glossary at your fingertips.

Here’s a comprehensive list of general cybersecurity terms you should know.

Authentication

Authentication is the process of verifying who you are. Your passwords authenticate that you really are the person who should have the corresponding username. When you show your ID (e.g., driver’s license, etc), the fact that your picture generally looks like you is a way of authenticating that the name, age, and address on the ID belong to you. Many organizations use two-factor authentication, which we cover later.

Backup

A backup refers to the process of transferring important data to a secure location like a cloud storage system or an external hard drive. Backups let you recover your systems to a healthy state in case of a cyber attack or system crash.

Behavior Monitoring

Behavior monitoring is the process of observing the activities of users and devices in your network to recognize any potential security events before they occur. Activities must not only be observed but also measured against baselines of normal behavior, trends, and organizational policies and rules.

For example, you might monitor and track when users log in and log out, if they request access to sensitive assets, and what websites they visit. Then say a user tries to log in at an unusual time, like the middle of the night. In that case, you could identify that as unusual behavior, investigate it as a potential security event, and ultimately block that log in attempt if you suspect an attack.

Bot

A bot, short for robot, is an application or script designed to perform automated and repetitive tasks. Some bots have legitimate purposes, like chatbots that answer commonly asked questions on a website. Others are used for malicious purposes, like sending spam emails or conducting DDoS attacks. As bots become more sophisticated, it gets harder to tell the difference between good bots and bad bots or even bots from human users. That’s why bots pose an ever-growing threat to many individuals and organizations.

CIA Triad

The CIA triad is a model that can be used to develop or evaluate an organization’s cybersecurity systems and policies.

The CIA triad refers to confidentiality, integrity, and availability. In practice, this model ensures data is disclosed only to authorized users, remains accurate and trustworthy throughout its lifecycle, and can be accessed by authorized users when needed in spite of software failures, human error, and other threats.

Image Source

Data Breach

A data breach refers to the moment a hacker gains unauthorized entry or access to a company’s or an individual’s data.

Digital Certificate

A digital certificate, also known as an identity certificate or public key certificate, is a type of passcode used to securely exchange data over the internet. It’s essentially a digital file embedded in a device or piece of hardware that provides authentication when it sends and receives data to and from another device or server.

Encryption

Encryption is the practice of using codes and ciphers to encrypt data. When data is encrypted, a computer uses a key to turn the data into unintelligible gibberish. Only a recipient with the correct key is able to decrypt the data. If an attacker gets access to strongly encrypted data but doesn’t have the key, they aren’t able to see the unencrypted version.

Image Source

HTTP and HTTPS

Hypertext Transfer Protocol (HTTP) is how web browsers communicate. You’ll probably see an http:// or https:// in front of the websites you visit. HTTP and HTTPS are the same, except HTTPS encrypts all data sent between you and the web server — hence the “S” for security. Today, nearly all websites use HTTPS to improve the privacy of your data like the free SSL provided by the free Content Hub.

Image Source

Vulnerability

A vulnerability is a place of weakness that a hacker might exploit when launching a cyber attack. Vulnerabilities might be software bugs that need to be patched, or a password reset process that can be triggered by unauthorized people. Defensive cybersecurity measures (like the ones we talk about later) help ensure data is protected by putting layers of protections between attackers and the things they’re trying to do or access.

A cyber attack is a deliberate and typically malicious intent to capture, modify, or erase private data. Cyber attacks are committed by external security hackers and, sometimes, unintentionally by compromised users or employees. These cyber attacks are committed for a variety of reasons. Some are looking for ransom, while some are simply launched for fun.

Below we’ll briefly go over the most common cyber threats.

1. Password Guessing (Brute Force) Attack

A password guessing (or “credential stuffing”) attack is when an attacker continually attempts to guess usernames and passwords. This attack will often use known username and password combinations from past data breaches.

An attacker is successful when people use weak passwords or use the password between different systems (e.g., when your Facebook and Twitter password are the same, etc). Your best defense against this kind of attack is using strong passwords and avoiding using the same password in multiple places as well as using two factor authentication, as we talk about later.)

2. Distributed Denial of Service (DDoS) Attack

A distributed denial of service (DDoS) attack is when a hacker floods a network or system with a ton of activity (such as messages, requests, or web traffic) in order to paralyze it.

This is typically done using botnets, which are groups of internet-connected devices (e.g., laptops, light bulbs, game consoles, servers, etc) infected by viruses that allow a hacker to harness them into performing many kinds of attacks.

Image Source

3. Malware Attack

Malware refers to all types of malicious software used by hackers to infiltrate computers and networks and collect susceptible private data. Types of malware include:

• Keyloggers, which track everything a person types on their keyboard. Keyloggers are usually used to capture passwords and other private information, such as social security numbers.
• Ransomware, which encrypts data and holds it hostage, forcing users to pay a ransom in order to unlock and regain access to their data.
• Spyware, which monitors and “spies” on user activity on behalf of a hacker.

Furthermore, malware can be delivered via:

• Trojan horses, which infect computers through a seemingly benign entry point, often disguised as a legitimate application or other piece of software.
• Viruses, which corrupt, erase, modify, or capture data and, at times, physically damage computers. Viruses can spread from computer to computer, including when they are unintentionally installed by compromised users.
• Worms, which are designed to self-replicate and autonomously spread through all connected computers that are susceptible to the same vulnerabilities. .

4. Phishing Attack

A phishing attack is when hackers try to trick people into doing something. Phishing scams can be delivered through a seemingly legitimate download, link, or message.

It’s a very common type of cyber attack — 57% of respondents in a third-party survey said their organization experienced a successful phishing attack in 2020, up from 55% in 2019. And the impact of successful phishing attacks range from loss of data to financial loss.

Image Source

Phishing is typically done over email or through a fake website; it’s also known as spoofing. Additionally, spear phishing refers to when a hacker focuses on attacking a particular person or company, such as stealing their identity, instead of creating more general-purpose spams.

5. Man-in-the-Middle (MitM) Attack

A Man-in-the-Middle (MitM) attack is when an attacker intercepts communications or transactions between two parties and inserts themselves in the middle. The attacker can then intercept, manipulate, and steal data before it reaches its legitimate destination. For example, say a visitor is using a device on public WiFi that hasn’t been secured properly, or at all. An attacker could exploit this vulnerability and insert themselves between the visitor’s device and the network to intercept login credentials, payment card information, and more.

This type of cyber attack is so successful because the victim has no idea that there is a “man in the middle.” It just seems like they’re browsing the web, logging into their bank app, and so on.

Image Source

6. Cross Site Scripting Attack

A cross site scripting attack, or XSS attack, is when an attacker injects malicious code into an otherwise legitimate website or application in order to execute that malicious code in another user’s web browser.

Because that browser thinks the code is coming from a trusted source, it will execute the code and forward information to the attacker. This information might be a session token or cookie, login credentials, or other personal data.

Here’s an illustrated example of an XSS attack:

Image Source

7.  SQL Injection Attack

An SQL injection attack is when an attacker submits malicious code through an unprotected form or search box in order to gain the ability to view and modify the website’s database. The attacker might use SQL, short for Structured Query Language, to make new accounts on your site, add unauthorized links and content, and edit or delete data.

This is a common WordPress security issue since SQL is the preferred language on WordPress for database management.

Cybersecurity Best Practices: How to Secure Your Data

Cybersecurity can’t be boiled down into a 1-2-3-step process. Securing your data involves a mix of best practices and defensive cybersecurity techniques. Dedicating time and resources to both is the best way to secure your — and your customers’ — data.

Defensive Cybersecurity Solutions

All businesses should invest in preventative cybersecurity solutions. Implementing these systems and adopting good cybersecurity habits (which we discuss next) will protect your network and computers from outside threats.

Here’s a list of five defensive cybersecurity systems and software options that can prevent cyber attacks — and the inevitable headache that follows. Consider combining these solutions to cover all your digital bases.

Antivirus Software

Antivirus software is the digital equivalent of taking that vitamin C boost during flu season. It’s a preventative measure that monitors for bugs. The job of antivirus software is to detect viruses on your computer and remove them, much like vitamin C does when bad things enter your immune system. (Spoken like a true medical professional …) Antivirus software also alerts you to potentially unsafe web pages and software.

Learn more: McAfee, Norton. or Panda (for free)

Firewall

A firewall is a digital wall that keeps malicious users and software out of your computer. It uses a filter that assesses the safety and legitimacy of everything that wants to enter your computer; it’s like an invisible judge that sits between you and the internet. Firewalls are both software and hardware-based.

Learn more: McAfee LiveSafe or Kaspersky Internet Security

Invest in Threat Detection and Prevention

Whether you’re using the Content Hub or a common website hosting service like WordPress, it’s essential to integrate a tool to scan and detect threats. Most content management systems will include a malware scanning and threat detection feature within the platform. But if you use platforms like WordPress, you should invest in a security scanner.

Single Sign-On (SSO)

Single sign-on (SSO) is a centralized authentication service through which one login is used to access an entire platform of accounts and software. If you’ve ever used your Google account to sign up or into an account, you’ve used SSO. Enterprises and corporations use SSO to allow employees access to internal applications that contain proprietary data.

Learn more: Okta or LastPass

Two-Factor Authentication (2FA)

Two-factor authentication (2FA) is a login process that requires a username or pin number and access to an external device or account, such as an email address, phone number, or security software. 2FA requires users to confirm their identity through both and, because of that, is far more secure than single factor authentication.

Learn more: Duo

Virtual Private Network (VPN)

A virtual private network (VPN) creates a “tunnel” through which your data travels when entering and exiting a web server. That tunnel encrypts and protects your data so that it can’t be read (or spied on) by hackers or malicious software. While secure VPNs protect against spyware, they can’t prevent viruses from entering your computer through seemingly legitimate channels, like phishing or even a fake VPN link. Because of this, VPNs should be combined with other defensive cybersecurity measures in order to protect your data.

Learn more: Cisco’s AnyConnect or Palo Alto Networks’ GlobalProtect

Cybersecurity Tips for Business

Defensive cybersecurity solutions won’t work unless you do. To ensure your business and customer data is protected, adopt these good cybersecurity habits across your organization.

Require strong credentials.

Require both your employees and users (if applicable) to create strong passwords. This can be done by implementing a character minimum as well as requiring a mix of upper and lowercase letters, numbers, and symbols. More complicated passwords are harder to guess by both individuals and bots. Also, require that passwords be changed regularly.

Control and monitor employee activity.

Within your business, only give access to important data to authorized employees who need it for their job. Prohibit data from sharing outside the organization, require permission for external software downloads, and encourage employees to lock their computers and accounts whenever not in use.

Know your network.

With the rise of the Internet of Things, IoT devices are popping up on company networks like crazy. These devices, which are not under company management, can introduce risk as they’re often unsecured and run vulnerable software that can be exploited by hackers and provide a direct pathway into an internal network.

“Make sure you have visibility into all the IoT devices on your network. Everything on your corporate network should be identified, properly categorized, and controlled. By knowing what devices are on your network, controlling how they connect to it, and monitoring them for suspicious activities, you’ll drastically reduce the landscape attackers are playing on.” — Nick Duda, Principal Security Officer at HubSpot

Read about how HubSpot gains device visibility and automates security management in this case study compiled by security software ForeScout.

Download patches and updates regularly.

Software vendors regularly release updates that address and fix vulnerabilities. Keep your software safe by updating it on a consistent basis. Consider configuring your software to update automatically so you never forget.

Make it easy for employees to escalate issues.

If your employee comes across a phishing email or compromised web page, you want to know immediately. Set up a system for receiving these issues from employees by dedicating an inbox to these notifications or creating a form that people can fill out.

Cybersecurity Tips for Individuals

Cyber threats can affect you as an individual consumer and internet user, too. Adopt these good habits to protect your personal data and avoid cyber attacks.

Mix up your passwords.

Using the same password for all your important accounts is the digital equivalent of leaving a spare key under your front doormat. A recent study found that over 80% of data breaches were a result of weak or stolen passwords. Even if a business or software account doesn’t require a strong password, always choose one that has a mix of letters, numbers, and symbols and change it regularly.

Monitor your bank accounts and credit frequently.

Review your statements, credit reports, and other critical data on a regular basis and report any suspicious activity. Additionally, only release your social security number when absolutely necessary.

Be intentional online.

Keep an eye out for phishing emails or illegitimate downloads. If a link or website looks fishy (ha — get it?), it probably is. Look for bad spelling and grammar, suspicious URLs, and mismatched email addresses. Lastly, download antivirus and security software to alert you of potential and known malware sources.

Back up your data regularly.

This habit is good for businesses and individuals to master — data can be compromised for both parties. Consider backups on both cloud and physical locations, such as a hard drive or thumb drive.

Why You Should Care About Cybersecurity

According to a report by RiskBased Security, there were 3,932 data breaches reported in 2020, which exposed over 37 billion records. Moreover, a recent study found that the global average cost of a data breach amounted to 3.86 million U.S. dollars in 2020. That means the cost of data breaches amounted to approximately 15.2 billion dollars last year.

Small to medium-sized businesses (SMBs) are especially at risk. You might see corporations like Target and Sears topping the headlines as top data breach victims, but it’s actually SMBs that hackers prefer to target.

Why? They have more — and more valuable — digital assets than your average consumer but less security than a larger enterprise-level company … placing them right in a “hackers’ cybersecurity sweet spot.”

Security breaches are frustrating and frightening for both businesses and consumers. In a survey by Measure Protocol, approximately 86% of respondents said that recent privacy breaches in the news had impacted their willingness to share personal information to some extent.

But cybersecurity is about more than just avoiding a PR nightmare. Investing in cybersecurity builds trust with your customers. It encourages transparency and reduces friction as customers become advocates for your brand.

“Everyone has a role in helping to protect customers’ data. Here at HubSpot, every employee is empowered to solve for customer needs in a safe and secure way. We want to harness everyone’s energy to provide a platform that customers trust to correctly and safely store their data.” — Chris McLellan, HubSpot Chief Security Officer

Keep your business ahead of the tech curve with the tips, systems & recommended resources in our guide to staying current on emerging tech.

Cybersecurity Resources

The resources below will help you learn more about cybersecurity and how to better equip your business and team. We also recommend checking out the most popular cybersecurity podcasts and cybersecurity blogs, too.

National Institute of Standards and Technology (NIST)

NIST is a government agency that promotes excellence in science and industry. It also contains a Cybersecurity department and routinely publishes guides that standards.

Bookmark: The Computer Security Resource Center (CSRC) for security best practices, called NIST Special Publications (SPs).

The Center for Internet Security (CIS)

CIS is a global, non-profit security resource and IT community used and trusted by experts in the field.

Bookmark: The CIS Top 20 Critical Security Controls, which is a prioritized set of best practices created to stop the most pervasive and dangerous threats of today. It was developed by leading security experts from around the world and is refined and validated every year.

Cybrary

Cybrary is an online cybersecurity education resource. It offers mostly free, full-length educational videos, certifications, and more for all kinds of cybersecurity topics and specializations.

Bookmark: The Certified Information Systems Security Professional (CISSP) 2021, which is the most recent course for information security professionals. Earning this “gold standard” of cybersecurity certifications will set you apart from other information security professionals.

The Cyber Readiness Institute

The Cyber Readiness Institute is an initiative that convenes business leaders from different sectors and regions to share resources and knowledge to ultimately advance the cyber readiness of small and medium-sized businesses.

Bookmark: The Cyber Readiness Program, which is a free, online program designed to help small and medium-sized enterprises secure their data, employees, vendors, and customers against today’s most common cyber vulnerabilities.

Signing Off … Securely

Cyber attacks may be intimidating, but cybersecurity as a topic doesn’t have to be. It’s imperative to be prepared and armed, especially if you’re handling others’ data. Businesses should dedicate time and resources to protecting their computers, servers, networks, and software and should stay up-to-date with emerging tech.

Handling data with care only makes your business more trustworthy and transparent — and your customers more loyal.

Note: Any legal information in this content is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy. In a nutshell, you may not rely on this as legal advice or as a recommendation of any particular legal understanding.

Editor’s note: This post was originally published in February 2019 and has been updated for comprehensiveness.

The post Cybersecurity: The Ultimate Guide to Defending Against Cyber Attacks appeared first on Marketing & Business News.

What is Prompts

Garbage in, garbage out. While that’s certainly true of coding, that now applies to marketers who want to make the most of AI. I’ve written dozens of iterations of the same prompt, refining my query until I could strike the right balance.

When used right, AI saves me time on routine tasks and sparks my thinking. I can then focus on sprucing up the bot’s output or funnel my energies to the more creative, engaging parts of my job.

However, the right prompts are essential to make the most of AI’s capabilities.

In this article, I’ll share examples of AI prompts marketers that marketers can use to make the job easier. We’ll also share essential data on how marketers are using AI today.

What we’ll cover:

• How do AI prompts work?
• AI Prompts in Marketing Today
• Marketing AI Prompt Examples

How do AI prompts work?

All AI tools share a commonality: “great prompt = great output.”

A great AI prompt is specific, straightforward, filled with relevant information, and uses complete sentences. If your AI prompts deviate from the above qualities, the odds of getting unusable responses increase.

AI Prompts in Marketing Today

Our recent State of AI survey shows that hundreds of marketers benefit from artificial intelligence solutions. We surveyed 1,350 U.S. business professionals.

Marketers from our survey found that AI helped their teams automate manual tasks, save time, create personalized content, and better understand customer needs. That all relies on writing prompts that are specific and clear.

We asked marketers for their most effective when writing prompts for general AI. Of respondents, 53% suggested offering relevant context or background information. That includes specifying the target audience, describing the themes to cover, and providing additional notes.

Other best practices included using follow-up prompts to expand on previous outputs (43%) and providing specific prompts (45%). Another 55% recommended experimenting with different prompts to see what works best for your specific use case.

When using generative AI to write copy, the majority of marketers (51%) needed to write three prompts in order to achieve the desired result. When writing messages, 63% of respondents said they only needed to make minor edits to the text.

So, the prompts you use make all the difference. To learn more about how marketers leverage AI, download the State of AI report.

Marketers use AI for more than one purpose. They can use it to brainstorm entire processes or series if done correctly. So, as you find inspiration for your AI prompts, ‌try them out in HubSpot’s Content Assistant.

Join the waitlist for HubSpot’s Content Assistant today

This content assistant tool natively integrates with the HubSpot products you know and love, allowing you to toggle between manual and AI content creation to generate copy for blogs, emails, and more.

Now, let’s explore the different prompts you can use for your marketing strategy.

Marketing AI Prompt Examples

Examples of AI Prompts for Marketers

Educational Prompts

These prompts are useful for writing drafts of top-of-the-funnel content about popular topics. Here are some examples:

1. What is [topic]? Write a blog post of [number] words introducing the reader to [topic].

2. Briefly explain the stages of the [topic].

3. List the key elements of effective [topic].

4. What is the difference between [topic 1] and [topic 2]?

5. Outline how [topic] trends have influenced [another topic].

Informative Prompts

Informative prompts let you generate content that offers valuable insights to readers on a topic. Here are a few examples:

6. Create content for our help page that explains how [popular software feature] works.

7. Explain what [your company] can learn from [competitor] optimization of its user experience.

8. What are some popular myths about [topic]? Write a strong essay under 1,000 words that dispels all myths.

Listicle Prompts

These prompts help you outline ideas and create drafts for a list blog post or social media post. See some examples below.

9. List [number] must-have tools for beginner [topic] enthusiasts.

10. List [number] blog post titles on the benefit of an effective [topic].

11. List the major themes in our recent customer review below: [review].

12. List [number] common misconceptions about [topic] and debunk them.

13. List [number] frequently asked customer questions about our [topic]. Provide answers under 100 words to each question.

Technical Prompts

AI tools help write drafts of technical materials. Below are some technical AI prompts.

14. Write a [user manual] for [product feature] that guides users through its use.

15. Attached is the raw data of a survey we conducted. Our company’s name is [name]. We surveyed [user groups]. Analyze the survey data and outline the key findings.

16. Create a business proposal for a new content management system in a hypothetical company. Address costs, timelines, and expected benefits.

Art AI Prompts

Creating great art with AI is both a science and an art. Before creating an art prompt, you need to set up an account with tools like Midjourney. Here’s how an AI expert, Ruben Hassid, recommends you do this:

1. Open Midjourney and Discord accounts.

• Google Midjourney.
• Click Join Beta.
• Create a Discord account.
• Subscribe to any of their plans.

2. Use Midjourney.

• Invite Midjourney to your channel.
• Start a prompt with “/imagine.”
• Use descriptive words and techniques.
• Select the best variation out of 4.
• Upscale it or create variations of it.

3. Upscale the image or create variations.

U = Upscale = Make an image bigger.

V = Variation = 4 new images based on that one.

U1 = Upscale the top left image.

U2 = Upscale the top right image.

U3 = Upscale the bottom left image.

U4 = Upscale the bottom right image.

V1 = Create 4 variations from the top left image.

V2 = Create 4 variations from the top right image.

V3 = Create 4 variations from the bottom left image.

V4 = Create 4 variations from the bottom right image.

Examples of AI art prompts

17. An image for a [content type] showing a researcher engrossed in their work.

18. An image of a bold [color] lady for a web page. Lady should wear a jacket, look forward, smile, have dark hair, fold her hands, and stand in a library setting.

19. An image of nine professionals in a Zoom call setting. Blur the images a bit. Place the image of a [color] man in front of the image. The man should have a bold, bright smile and should be in a suit.

20. Image of cartoon researching with their computer. A ghost caricature behind the cartoon shows the researcher is a ghostwriter.

Examples of AI Prompts for Lead Generation

Lead generation is attracting prospects to your business and increasing their interest in becoming customers.

AI can empower marketers to attract more potential customers based on buyer persona characteristics if specified in the AI prompt. The following examples showcase how to get those customized results.

21. Generate ideas for a new product launch in [month] that incorporate the theme of [season] and [tone].

22. Brainstorm content ideas for a blog post about [topic] in [number] of words or fewer that is search engine optimized in formatting using H2s and H3s accordingly.

23. Suggest high-volume keyword clusters for [topic] to optimize search engine rankings.

24. Identify popular trends in the industry of [product or service] that an audience of [target audience] will be interested in this [upcoming season].

25. Generate ideas for an upcoming marketing campaign about [new product] with a marketing mix comprising [product] [price] [place] [promotion channels].

26. Suggest [number] ways to improve website traffic during [holiday season].

27. Identify potential target audiences in [location] that would be interested in buying [product] to solve [pain point].

28. Suggest new strategies for lead generation in [market] and [industry].

29. Generate ideas for creating a viral social media campaign using recent [social media platform] trending audios or popular memes from [month] [year].

30. Identify new channels for advertising [product] aside from [current platforms already in use].

Examples of AI Prompts for Social Media Posts

Did you know that AI can recognize different social media platforms? Marketers benefit from using AI prompts for their preferred channels instead of basing strategy on generalizations.

Here are some excellent examples to follow for social media drafts.

Image Source

31. Write a tweet promoting a new product suited for a target audience in [industry] and [location].

32. Generate a post for Instagram featuring a customer testimonial about [product] in under [number] words.

33. Write a Facebook post introducing a new product feature and rephrase its current description to sound more exciting and effective: [insert current product description text].

34. Create a LinkedIn post promoting a new job opening in [number] words or less with a strong call-to-action at the end.

35. Draft a Pinterest post featuring a new product line and provide tips on improving product photography for [type of aesthetic].

36. Write a YouTube video description for a new product review that links to [insert links] for viewers to go to the product landing page for more information.

37. Draft a TikTok video script showcasing a product demonstration for 2 minutes at maximum.

38. Create a Snapchat story promoting a limited-time offer and describe the type of stickers or filters that can improve it.

39. Write a blog post title to promote a new social media campaign in [number] characters or less.

40. Draft an email subject line to promote a new blog post that feels personal, enticing, and not spammy.

Examples of AI Prompts for Podcast or Video Content

Developing ideas for podcasts or videos on your own can be exhausting. Thankfully, AI can provide ideas for them and even walk you through the script and development process if you specify it in your prompt.

See the different prompts that can help you create multimedia content.

41. Draft a podcast episode about the latest [industry] trends and innovations that contains [number] minutes of dialogue.

42. Produce [number] of topics for a video series featuring interviews with thought leaders in [industry].

43. Develop a podcast episode discussing the benefits of [products or services] divided into four chapters.

44. Create a video series that showcases customer success stories.

45. Produce a podcast episode on the history and evolution of [brand or industry].

46. Develop a video series on best practices for using [products or services] in [number] of different ways.

47. Create a podcast episode that features an expert roundtable discussion on [industry topics].

48. Produce ideas for a video series featuring a behind-the-scenes look at your company’s operations.

49. Develop a podcast episode that offers tips and advice on succeeding in [industry] as an entrepreneur.

50. Create a video series highlighting the impact of [products or services] on the lives of customers or clients in [demographic].

Examples of AI Prompts for Content Promotion

Marketers looking for more effective ways to promote their products or services can use AI for best practices. Explore the different channels, tips, and methods this technology can yield using solid AI prompts.

51. Suggest the best time and day of the week to publish a blog post about [topic].

52. Write a press release announcing a new product launch geared toward [target audience] that sounds confident, exciting, and interesting.

53. Generate ideas for outreach emails to promote a new product, including [number] of attention-grabbing subject lines and [number] of clear calls-to-action.

54. Write a guest post for a popular industry blog discussing the impact of [product] on [marketing strategy].

55. Suggest the [number] best hashtags for a social media campaign on [social media platform] to reach [target audience].

56. Draft a script for a 60-second podcast ad [for service/product] that has a friendly tone and witty humor fit for [target audience characteristics].

57. Create a landing page for a new product promotion divided into [number] sections about different benefits based on this description: [insert new product description].

58. Write a script for a TV commercial involving [number] actors in [setting] that promotes [product/service].

59. Draft a product description for an ecommerce site that is [number] sentences long and enticing to [target audience].

60. Generate ideas for cross-promotion with other businesses in the [market], specifically with brands such as [brand names].

Examples of AI Prompts for Repurposing Content

AI can allow marketers to reuse and refresh outdated content to make something new or more useful in the current year — a process we call historical optimization.

When making AI prompts for content repurposing, be creative and see how you can transform your old work into something new.

Image Source

61. Repurpose a blog post into a video script using this article: [insert old blog post].

62. Turn a webinar into a podcast episode using this pre-existing transcript: [insert old webinar transcript].

63. Repurpose an ebook into a series of [number] blog posts using this pre-existing text: [insert old ebook content].

64. Generate ideas for updating an outdated infographic on [topic] for [year].

65. Rewrite a blog post into a series of [number] social media post series for [social media platform].

66. Turn an old product page into a landing page for a new product using this pre-existing copy: [insert old product page content].

67. Generate ideas for repurposing a white paper into a video series about [topic] using this pre-existing text: [insert old whitepaper content].

68. Rewrite an old email campaign into a new one with updated messaging suited for [season] [year].

69. Turn a research report into a series of social media posts using this information: [facts from the research report].

70. Generate ideas for repurposing an old product demo into a webinar.

Use Thorough AI Prompts for Thorough Results

AI is becoming incredibly useful for marketers in more ways than one. When you leverage this technology, make sure you’re using specific and concise prompts to yield the results your team seeks.

Experiment with different AI tools and AI prompts to find the best results for your needs.

The post 70 AI Prompt Examples for Marketers to Use in 2024 appeared first on Marketing & Business News.