How Brands Can Act Responsibly During a Crisis

Acting Responsibly – A Guide for Brands During a Crisis It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still really hard to care about send rates and conversion optimization.…

Why Young Americans Are Moving Back to Rural Areas Year-Round

Young Americans Embrace Rural Living Beyond Seasonal Visits     by Caroline Tremblay, The Daily Yonder August 5, 2024, Kansas: Elevate the work of younger people In rural Kansas, if you’re between the ages of 21 and 39ish, you might be considered a PowerUp —  but not just because of…

HowHow Launches GetEven To Champion Women In Creative Fields

HowHow Introduces GetEven – Empowering Women in the Creative Industry   Global branding agency How&How has launched GetEven, a pro-bono, studio-funded initiative designed to support women in the creative industry. We chatted with founder Cat to discover more. With gender disparity still a significant issue across multiple creative sectors, GetEven…

Expert Strategies for Integrating Career Success with Creative Pursuits

Balancing Career and Creativity During National Work Life Week Even work in the creative industries is largely administrative. So, how do you balance the needs of your career with the need to thrive creatively? It was all going to be so different. When you were young and dreaming of a…