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The 6 Video Marketing Metrics That Matter Most to Your Boss Conventional wisdom might tell you that video views are a vanity metric, but I think they’re actually a good indicator of how well your video, especially its hook, performed. I also think that view count, as a metric, has…
California Pizza Kitchen: Embracing Change, TikTok Virality, & FOMO Marketing This week’s master has worked for Lou Malnati’s (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California Pizza Kitchen (back to pizza) — making her career sound like my dream delivery order after a rough Monday. Keep…
HubSpot Blog’s 2024 Video Marketing Report – Key Data and Trends More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. And…
Why Workplace Loneliness Isn’t Improving – Insights from New Data Workplace loneliness has been on the rise since the COVID-19 pandemic transformed the way a lot of businesses operate — with most shifting to hybrid or completely remote working. However, that all started almost five years ago (half a decade,…
I Tested the 5 Best Free Social Media Monitoring Tools – Here’s How They Stack Up I’ve written hundreds of blogs as a content marketer, but I’m still susceptible to the amateur mistake of thinking about writing for SEO only after a blog is already written. However, I’ve found that…
Understanding Below-the-Line Marketing: Insights & Strategies I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those…
How Holistic Marketing Works & How to Apply It to Your Campaigns When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d…
Everything I Learned About Setting an Influencer Budget & Collaborating Effectively As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer…
Understanding the Pros and Cons of Instagram Marketing – Expert Analysis I was in high school when I uploaded my first Instagram post, and now that I’m almost 30, I can say for sure I’ve changed a lot since then. The same can be said for the social media platform,…
The Complete Guide to Scheduling Instagram Reels It’s frustrating when I intend to post an Instagram reel on a certain day and time and simply forget. Life happens, and posting to social media isn’t always the priority. However, it’s devastating if the reel is particularly culturally relevant — i.e., wanting…
