Category: Marketing

My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work. My first marketing job was as a contract writer for an agency on the…

Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees…

Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements. Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements. You’re probably wondering what…

No one knows the saying change is the only constant in life better than a marketer. No one knows the saying change is the only constant in life better than a marketer. We’ve seen the number of MarTech solutions grow from about 150 to more than 11,000 over the last…

Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard. Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your…

Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting. Let me tell you the most challenging part of…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Mistakes are part of the journey for every…

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all…

Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s innovative and engaging for your prospects and customers. Whether you‘re just starting out with content marketing or you’ve been…

It’s often challenging to navigate the information overload you experience, thanks to the never-ending updates from social media, news, and emails. It’s often challenging to navigate the information overload you experience, thanks to the never-ending updates from social media, news, and emails. Subscribing to the right email newsletter ensures you…