Category: Marketing

Marketers, can we be honest with each other for a second? On a scale of 1 to 10, how much do you really understand the world of paid advertising? Are you confident you can launch and maintain a successful PPC strategy? Marketers, can we be honest with each other for…

A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to look for designers and photographers to work for to add those elements to my writing. A great portfolio is essential to help me make the right choices of who to…

Writing a cover letter can be daunting. Writing a cover letter can be daunting. I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments. While it…

Have you ever set up a form on your site, only to lose track of the information? Creating an HTML email form is an effective way to resolve this issue. Have you ever set up a form on your site, only to lose track of the information? Creating an HTML…

On-page SEO has the power to bring countless new visitors — and customers — right to your website. On-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also completely up to you: You get to establish what…

You know the expression, “What you see is what you get”? Well, an email preview makes sure that’s the case when it comes to sending email marketing campaigns. You know the expression, “What you see is what you get”? Well, an email preview makes sure that’s the case when it…

While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. While Google keeps us on our toes with all the algorithm updates they keep rollin’ out,…

In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even…

When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast. When I was growing up, QVC was the channel my mother would watch to…

When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. As a marketer, you’ve probably compared HTML emails versus plain text emails and realized that each…