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The 6 Video Marketing Metrics That Matter Most to Your Boss Conventional wisdom might tell you that video views are a vanity metric, but I think they’re actually a good indicator of how well your video, especially its hook, performed. I also think that view count, as a metric, has…
How Simple Website Personalization Increased Conversions by 560% As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get when a simple change makes a big impact. And this particular example? It doesn’t get much simpler or more impactful. Sure, I’m…
6 Psychology-Backed Hacks to Create Engaging Videos What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn’t offer real value or be truly engaging. Short videos? Those were for people with short attention spans. Then, I stumbled upon a four-minute…
What I Learned About Using AI to Identify Target Audiences & Tools to Try I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want to learn because I recently started working with a local pole fitness studio in my…
Everything I’ve Learned About Conducting B2B Market Research the Right Way Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way…
Understanding CMS: What It Is & Why You Should Care When I first started exploring website-building options, I quickly encountered a flurry of acronyms: SEO, FTP, SERP, CDN, and CMS. It felt like learning a new language. I kept seeing ‘CMS’ pop up everywhere, so I dove deeper into understanding…
Innovative Video Podcast Empowers Deaf Creatives Shaping Tomorrow is a groundbreaking video podcast that showcases deaf professionals and has deaf creatives at the heart of its production. A new video podcast series aimed at amplifying the voices of deaf professionals in the creative, sports, and entertainment industries has…
The Ultimate Guide to Media Planning: Strategies, Types, and Best Practices Effective media planning is crucial for any business to succeed today. Media content — images, videos, written content, and podcasts — keeps you top-of-mind with your target audience and helps you stand out from competitors by ensuring your brand…
Marketing Research MNethods To Know Your Buyer One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From brand design and product development to buyer personas and competitive analysis, I’ve researched a number of initiatives…
Some Small Business Tips When I first started my small business, the thought of advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns. But over the years, I‘ve discovered that effective advertising doesn’t always require a hefty price tag. In fact,…
